Director Field & Channel Marketing, North America

Mattermost

1d•$169,000 - $200,000

About The Position

Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365. To learn more, visit www.mattermost.com Mattermost is seeking a Director of Field & Channel Marketing, North America, to lead regional marketing strategy, partner engagement, and demand generation across two priority regions, spanning both Public Sector (Federal, Defense, SLED) and Enterprise markets. As the senior marketing partner to the VP Public Sector, and the Director of Sales, Americas, you will be responsible for building awareness, driving pipeline, and strengthening relationships with customers and partners across defense, intelligence, security, and enterprise. The ideal candidate combines the mindset of a strategic marketing leader, the precision of a pipeline operator, and the storytelling ability of a brand ambassador. You will translate our strategy into high-impact regional campaigns and plays that engage customers, partners, and influencers across defense, intelligence, security, and enterprise sectors. You will develop programs that scale, create measurable impact on pipeline and ARR, and establish Mattermost as the trusted choice for sovereign, mission-critical collaboration.

Requirements

7+ years of B2B and/or B2G marketing experience with regional ownership, ideally across EMEA and/or APAC.
Proven track record in demand generation, account-based marketing (ABM), and partner marketing.
Experience building and executing marketing strategies in regulated industries such as defense, intelligence, security, or critical infrastructure.
Strong ability to align marketing strategy with sales objectives and deliver measurable outcomes in pipeline and ARR.
Skilled at working with ecosystem partners (defense contractors, system integrators, alliances) to expand market reach and credibility.
Excellent communication and stakeholder management skills, credible with senior customers, partners, and internal executives.
Strong project management and leadership skills, with the ability to manage multiple priorities across regions in a fast-paced environment.
Data-driven approach with experience using analytics tools to optimize performance.
Highly adaptable to changing priorities and market dynamics.
Willingness to travel (c.20-30%) and operate across time zones.
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

Nice To Haves

Experience engaging with the Defense Industrial Base (DIB) or equivalent partner ecosystems.
Familiarity with regional capture strategies and government procurement processes.
Background in leading marketing programs across multi-region portfolios (US Public Sector and Enterprise).

Responsibilities

Strategic Leadership
Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals.
Manage regional marketing plans and budgets, making data-driven decisions to optimize investment.
Partner with the VP Public Sector, and the Director of Sales, Americas on development, execution and alignment of regional go-to-market plans
Partner and Ecosystem Marketing
Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances.
Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution.
Strengthen relationships with partners to expand reach and credibility in key markets.
Demand Generation & ABM Campaigns
Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication.
Drive pipeline growth and conversion in named accounts and frameworks.
Partner with Growth and ABM teams to measure performance and optimize campaigns.
Events & Field Engagements:
Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities.
Content & Messaging
Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability.
Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives as well as adapting global assets for regional needs.
Drive a thought leadership cadence that supports awareness, consideration, and decision stages.
Market Insights and Optimization
Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy.
Consistently measure and enhance the performance of regional marketing programs to ensure alignment with business objectives.
Report regularly on regional performance, pipeline contribution, and campaign effectiveness providing insights to inform executive decision-making.