Director, Experiential Marketing (Owned Events)

Filevine•Salt Lake City, UT

21d•Onsite

About The Position

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platformâwhere modern legal work happens with clarity and consistency. Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevineâs rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country. Role Summary The Director, Experiential Marketing (Owned Events) will own the strategy, planning, and execution of the companyâs portfolio of owned events, including our flagship user conference (LEX Summit) and a suite of premier, bespoke Field Marketing events designed to accelerate high-profile prospects through the sales funnel. This role reports to the VP of Experiential and Product Marketing and leads a team of dedicated Event Managers responsible for delivering high-impact, high-touch event experiences. This leader works closely with the VP of Experiential and Product Marketing, the CMO, and other senior executives to ensure the companyâs most visible, strategic events are executed flawlessly and drive measurable business impact across pipeline, revenue influence, customer engagement, and brand.

Requirements

5+ years of experience planning and executing both large-scale conferences and smaller, high-touch events.
Deep marketing background with a strong understanding of events as a core marketing motion.
Proven experience owning marketing metrics tied to events, including pipeline and revenue influence.
Demonstrated success managing multiple events simultaneously while staying on-time and on-budget.
Strong people leadership experience with the ability to lead, develop, and motivate teams.
Exceptional attention to detail and high standards for quality and execution.
Highly organized, agile, and able to effectively multi-task across multiple high-priority initiatives
Comfortable operating in fast-paced, dynamic environments with the ability to adjust, flex, and reprioritize as needed
Strong customer and user-centric mindset with the ability to design experiences that resonate with target audiences
Proven ability to translate audience insights into curated event experiences that drive pipeline and revenue growth
Strategic thinker with strong execution skills and attention to detail
Results- and metrics-driven marketerConfident leader and collaborator with executive presence

Nice To Haves

Experience in B2B SaaS or technology environments.
Experience managing both in-person and virtual/hybrid events.
People management experience with demonstrated ability to build and scale teams.

Responsibilities

Oversee the vision, strategy, and roadmap for all owned events, including LEX Summit (flagship user conference) and Field Marketingâs premier, bespoke events.
Align owned events strategy to company growth goals, including pipeline acceleration, revenue influence, customer retention, and brand leadership.
Partner closely with the VP of Experiential and Product Marketing to ensure events support broader experiential and product marketing priorities.
Establish clear success metrics, KPIs, and reporting frameworks for all owned events.
Ensure all owned events are delivered on-time, on-budget, and with exceptional attention to detail and curation.
Own detailed project plans, timelines, run-of-show documents, and execution checklists for all events.
Maintain a very high bar for operational excellence, anticipating risks and proactively solving issues before they arise.
Maintain consistently high production, content, and experience standards across all owned events.
Own and manage the owned-events budget, ensuring fiscal discipline and accurate forecasting.
Track and optimize spend to ensure all events are delivered on budget.
Responsible for understanding and reporting on event performance and ROI.
Own marketing metrics tied to events, including pipeline influenced, revenue impact, engagement, and conversion.
Serve as a strategic partner to the VP of Experiential and Product Marketing on all high-profile owned events.
Collaborate with Sales, Demand Gen, Creative, and Product Marketing to ensure owned events are tightly aligned to account strategy and sales acceleration goals.
Oversee the development of compelling agendas and content, particularly for LEX Summit.
Manage executive engagement and participation, ensuring leaders are prepared and supported for high-visibility moments.
Lead, coach, and inspire a team of approximately 6â8 Event Managers and supporting roles.
Be a strong people leader who balances hands-on event expertise with strategic leadership.
Foster a high-performance, collaborative team culture focused on excellence and accountability.
Ensure clear ownership, prioritization, and resourcing across all events.
Act as both a leader and practitioner, providing guidance on complex or high-risk events.
Continuously evolve event formats and experiences to increase engagement and differentiation.
Leverage attendee insights, feedback, and industry trends to improve future events.
Explore new technologies and approaches to enhance in-person, virtual, and hybrid experiences.