Director, Event Operations

NASCAR • Homestead, FL

12h

About The Position

Homestead-Miami Speedway (HMS) is seeking an experienced Director, Event Operations to drive facility utilization and deliver operational excellence across NASCAR weekends, third-party events, and year-round activities. This role provides senior leadership over event operations and guest experience, with a focus on driving revenue growth and enhancing the fan and stakeholder experience.

Requirements

• Bachelor’s degree (Business preferred) or equivalent experience.
• 5+ years of experience in event operations, venue management, or related field.
• Proven success in revenue generation and contract negotiation.
• Experience managing large, seasonal workforces.
• Strong financial acumen and operational planning skills.
• Availability to work nights, weekends, and holidays; travel as needed.
• Ability to remain fully engaged during extended event operations.

Nice To Haves

• Experience in a major sports or entertainment venue preferred.

Responsibilities

• Oversee planning and execution of NASCAR weekends and major events.
• Serve as primary liaison with sanctioning bodies on scheduling, operational readiness, and facility requirements.
• Lead execution of event infrastructure, including hospitality, Midway, partner activations, signage, and Victory Lane.
• Manage labor planning, vendor relationships, and cost controls.
• Conduct post-event reviews to drive continuous improvement.
• Lead Guest Services strategy in partnership with regional leadership.
• Oversee staffing, onboarding, training, credentialing, and workforce deployment.
• Manage transportation operations (including ADA), wayfinding, and guest communications.
• Ensure excellence across all guest-facing touchpoints.
• Manage event calendar and the long-term strategy on maximizing open dates.
• In conjunction with others, including the track president, identify, pursue, and close new business opportunities including racing series, third-party events, corporate activations, and community-based programming.
• Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and private events.
• Increase ancillary revenue through signage, hospitality infrastructure, and facility assets.
• In conjunction with others, manage the entire track-rental process: establish rates, negotiate contracts and oversee execution: Contract execution Secure certificate of insurance (COI) and risk/liability assessment and compliance. Pre event meetings Post event follow up/recap Renewal / Upsell Liaison between Track Operations/Venue Operation/Security/Fire & Safety
• Own revenue and expense budgets for major events and track rentals.
• Monitor labor hours and vendor expenditures to protect margins.
• Implement improved forecasting, accrual tracking, and operational planning processes.
• Oversee of Sign Shop and Entertainment Equipment budgets.

Benefits

• We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director