Director, Event Marketing Management

Dana-Farber Cancer Institute • Boston, MA

8d

About The Position

The Director of Event Marketing and Management at Dana-Farber Cancer Institute is responsible for designing and executing impactful events that enhance the Institute’s reputation and support workforce retention, recruitment, and engagement. Reporting to the Senior Director of Social Media, the role involves strategic planning and seamless execution of signature events that align with Dana-Farber’s Culture Advantage and vision during ramp up and including launch of the Future Cancer Hospital. By collaborating with internal teams, senior leadership, and external partners, the Director ensures events are engaging, mission-driven, and aligned with organizational goals. This position demands strong leadership, project management, and communication skills to deliver high-quality events that position Dana-Farber as a leading cancer care provider and employer of choice.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Requirements

• Project Management and Event Production Expertise: Demonstrated ability to manage complex projects from inception to completion, ensuring all aspects of event planning and execution are delivered on time, within budget, and aligned with strategic goals. Strong familiarity with print, digital, and video production processes, enabling seamless integration of multimedia elements into event marketing and communications.
• Organizational and Problem-Solving Skills: Exceptional organizational abilities, decision-making aptitude, and problem-solving skills to effectively manage multiple priorities in a fast-paced environment.
• Communication Excellence: Outstanding verbal and written communication skills, with the ability to craft compelling messaging tailored to diverse audiences and stakeholders.
• Client and Stakeholder Collaboration: Strong client and customer service orientation, with the ability to build and maintain collaborative relationships across internal teams, senior leadership, and external partners.
• Attention to Detail: Meticulous attention to detail to ensure the flawless execution of events and the delivery of high-quality materials and experiences.
• Strategic and Creative Thinking: A strategic and creative mindset, with a passion for designing impactful experiences that align with organizational objectives and inspire engagement.
• Independent and Team-Oriented Work Style: Demonstrated ability to work independently while also thriving in a consensus-driven team setting, fostering collaboration and shared success.
• Bachelor's Degree Marketing, Communications, Project Management or Related Field required.
• 10 years of experience in Marketing, Communications, or related field required.

Nice To Haves

• Master's Degree Marketing, Communications, Project Management or Related Field preferred.
• Experience working in a healthcare, scientific research institution or agency experience preferred.

Responsibilities

• Strategic Event Planning and Execution: Develop and implement a comprehensive events plan that aligns with Dana-Farber’s strategic objectives and advances the Institute’s reputation and supports workforce retention, recruitment, and engagement during ramp up and including launch of the Future Cancer Hospital. Manage all aspects of event planning, including venue selection, catering, transportation, event promotion, and logistics. Oversee the setup, execution, and breakdown of events, ensuring all details are handled with precision and professionalism.
• Stakeholder Engagement and Collaboration: Build and maintain strong relationships with internal stakeholders, including senior leadership, the Board of Trustees, and the Department of Philanthropy. Work closely with internal teams and external vendors to ensure events are executed flawlessly and align with Dana-Farber’s mission and values. Represent the event marketing and management function on committees and workgroups, providing strategic input and ensuring alignment with organizational goals.
• Budget and Vendor Management: Create and manage budgets for each event, ensuring expenditures stay within allocated amounts. Negotiate contracts with vendors and service providers to maximize efficiency and minimize costs. Oversee relationships with external vendors, including event production companies, designers, and other partners, ensuring high-quality deliverables.
• Communications and Content Development: Develop messaging platforms, talking points, and promotional materials for events, tailored to diverse audiences such as staff, patients, donors, and external partners during ramp up and including launch of the Future Cancer Hospital. Oversee the creation of event-related content, including brochures, invitations, digital ads, videos, and social media posts. Ensure all communications reflect Dana-Farber’s values, achievements, and vision for the future.
• Monitoring and Continuous Improvement: Monitor event activities to ensure the satisfaction of attendees and alignment with organizational goals. Develop event feedback surveys and conduct post-event evaluations to identify areas for improvement and enhance future events. Handle any event-related issues or crises that may arise, ensuring swift and effective resolution.
• Maximizing Impact and Engagement: Design events that foster meaningful engagement with internal and external audiences, including faculty, staff, patients, donors, and the community. Measure event success through feedback, engagement metrics, and alignment with organizational objectives. Continuously explore innovative approaches to enhance the impact and reach of events.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees