Director, Entertainment Group Brand Communications

Dotdash Meredith•New York, NY

29d•$120,000 - $130,000•Hybrid

About The Position

About The Position | Major Goals and Objectives and Location Requirements: Primary job responsibilities include but are not limited to: Accountable for the day to day PR initiatives for all things PEOPLE and Entertainment Weekly Manage all planning strategies and tactical execution Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms Oversee projects from conception to completion, ensuring timelines and objectives are met Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders Act as day to day contact for key stakeholders for both PEOPLE and EW brands Lead junior level direct reports and provide guidance on all aspects of the role Schedule Requirements: Hybrid 3x a week - (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: Our high-performing team of communication experts consistently delivers top-tier communications strategy and PR expertise in a 24/7, multi-platform (with an emphasis on digital first) ecosystem. We serve as vital connectors who drive and support all facets of our acclaimed brands PEOPLE and Entertainment Weekly. These brands lead entertainment and culture, engaging millions across digital, social, app, and print channels. As trusted resources, they are deeply integrated into the daily lives of enthusiasts, empowering them to discover inspiration, make informed choices, and take action. About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results The primary areas of strategic focus include: 80% PEOPLE 20% EW Key Responsibilities: 5% Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands 20% Build and maintain relationships with media, influencers, and other key stakeholders 10% Oversee execution of assets: talking points, press releases, briefings, awards, events, etc. 10% Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives. 10% Collaborate across editorial, digital, events, and marketing teams to drive visibility 10% Support new business opportunities through targeted publicity strategies 10% Deepen connections in the entertainment, beauty, and style industries 15% Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives 10% Partner with various internal and external stakeholders for key events, sponsorships The Role’s Minimum Qualifications and Job Requirements:

Requirements

Bachelor's degree in Communications, PR, Marketing, Journalism, or experience in a related field
10+ years in Communications or PR, ideally within Entertainment or Media industries
Strong strategic PR and communications expertise
Skilled at leading teams in fast-paced, news cycle, high-volume environments
Proven experience with media relations, including celebrities and influencers
Expert in multi-platform storytelling and cross-functional collaboration
Excellent writing/editing skills (AP Style preferred)
Track record of delivering high-impact media coverage
Strong organizational skills, attention to detail, and ability to multitask
Robust digital experience
Great team player

Nice To Haves

Formal leadership experience preferred

Responsibilities

Accountable for the day to day PR initiatives for all things PEOPLE and Entertainment Weekly
Manage all planning strategies and tactical execution
Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms
Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals
Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches
Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms
Oversee projects from conception to completion, ensuring timelines and objectives are met
Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives
Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders
Act as day to day contact for key stakeholders for both PEOPLE and EW brands
Lead junior level direct reports and provide guidance on all aspects of the role
Partner with VP on strategy and execution for entertainment brands and lead a team of PR professionals acting as daily points of contact for assigned brands
Build and maintain relationships with media, influencers, and other key stakeholders
Oversee execution of assets: talking points, press releases, briefings, awards, events, etc.
Consistently operate effectively within a multi-platform ecosystem, with a strong emphasis on digital-first initiatives.
Collaborate across editorial, digital, events, and marketing teams to drive visibility
Support new business opportunities through targeted publicity strategies
Deepen connections in the entertainment, beauty, and style industries
Ensure rapid, strategic response aligned to issues management, news cycles and brand objectives
Partner with various internal and external stakeholders for key events, sponsorships