Director, Enterprise GTM and Business Systems

Versaterm•McKinney, TX

11d

About The Position

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes. Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you. As the Director, Enterprise GTM and Business Systems, you will be the senior owner of the organization’s commercial and enterprise systems ecosystem. This role reports to the VP, Revenue Operations and partners closely with Sales, Marketing, Customer Success, Finance, Legal, IT, and Product. Phase one of this role focuses on a Salesforce led GTM transformation. The priority is rebuilding the CRM foundation, implementing CPQ, strengthening data governance, and delivering reliable integrations across the revenue stack. Over time, the scope expands to include enterprise platforms across Finance, Legal, Service, and Marketing, with accountability for an integrated and scalable systems architecture. This is a hands-on leadership role. The leader sets the roadmap, designs the architecture, and leads a small team and partners to deliver systems that support how the company sells, quotes, contracts, bills, services customers, and reports performance. Success in this role will be measured by a successful Salesforce and CPQ transformation supported by clean, governed, and trusted enterprise data; stable and reliable integrations across enterprise platforms; high adoption by Sales, Marketing, and Customer Success; reduced manual effort and system rework; and a predictable delivery cadence aligned with revenue priorities.

Requirements

10 – 15+ years of progressive Salesforce experience in B2B or SaaS environments, with at least 5 years in a leadership or management capacity.
Bachelor's degree in Business, Finance, Technology, or a related field required; MBA or advanced degree preferred.
Senior level experience in Salesforce administration, solution design, and architecture
Direct ownership of at least one CPQ implementation in a complex selling environment
Experience integrating Salesforce with ERP, CLM, Service, marketing automation, and analytics platforms
Experience linking Salesforce to financial systems such as NetSuite or Sage Intacct
Strong understanding of sales, renewal, expansion, and customer lifecycle processes
Experience leading admins, architects, or technical ICs
Experience working with vendors and implementation partners
Deep Salesforce architecture and configuration expertise
Strong integration and data modeling skills
Structured problem solving and clear communication
Ability to translate business priorities into scalable technical designs
Comfort partnering with senior leaders across functions
Bias toward simple, maintainable solutions
High ownership and follow through

Nice To Haves

Salesforce certifications such as Administrator, Advanced Administrator, CPQ Specialist, or Architect track are strongly preferred
Background in regulated or compliance sensitive environments preferred

Responsibilities

GTM and enterprise systems strategy:
Own the enterprise GTM and business systems strategy and roadmap
Define the target architecture across Salesforce, CPQ, ERP, CLM, Service, marketing automation, and analytics platforms
Align systems strategy to commercial priorities and company growth plans
Lead platform rationalization to reduce overlap, cost, and technical debt
Salesforce and GTM platform ownership:
Serve as the senior Salesforce owner for all commercial teams
Lead solution design for complex requirements, including automation, data model design, and advanced workflows
Set standards for configuration, development, testing, and deployment
Maintain a disciplined backlog, sprint plan, and release cadence aligned to revenue priorities
CPQ and commercial systems:
Lead the technical design and implementation of CPQ
Partner with Deal Desk on pricing logic, discount structures, approval workflows, and commercial guardrails
Ensure clean integration between CPQ, Salesforce, CLM, and financial systems
Own CPQ performance, enhancements, and ongoing system health
Enterprise integrations and architecture:
Own integration architecture across CRM, ERP, CLM, Service, marketing automation, Gong, and other enterprise platforms
Partner with Finance and IT to support secure, reliable data flows for orders, contracts, billing, renewals, and revenue reporting
Define and enforce integration standards and patterns across the enterprise
Reduce manual work through automation and well-designed system connections
Data governance and master data management:
Own master data management for customer, revenue, product, and contract data
Define data ownership, validation rules, lifecycle controls, and naming standards
Build processes that ensure accurate, controlled, and auditable data across CRM and connected enterprise systems
Partner with Marketing Ops, Finance, and CS Ops to maintain a single source of truth
Monitor data quality through dashboards, alerts, and recurring audits
Enforce access controls, security standards, and audit readiness
GTM tools and enablement support:
Own technical implementation and integration of Sales Tech tools
Partner with Marketing Operations on Marketo architecture, routing, and data flows
Evaluate new GTM and enterprise tools and guide vendor selection
Support Enablement with system training and adoption plans
Delivery and change leadership:
Lead structured delivery for all GTM and enterprise systems initiatives
Own documentation, testing standards, and release management
Communicate progress, risks, and trade offs to executive stakeholders
Drive adoption and change through clear process and system design
Team and vendor leadership:
Lead and develop a small team of admins and technical ICs
Set priorities, expectations, and operating norms
Manage external vendors and implementation partners
Build internal capability while protecting system stability
Stakeholder partnership and governance:
Act as the primary systems partner for Sales, Marketing, Customer Success, Finance, Legal, and IT
Advise executives on platform decisions and architectural trade-offs
Own system access models, permissions, and compliance alignment
Proactively manage risk, uptime, and platform performance