Director, Enrollment Marketing

Bright Horizons•Newton, MA

7d•$131,000 - $150,000•Hybrid

About The Position

The Director, Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers, driving operational excellence and strategic alignment across enrollment initiatives. With a strong focus on how we improve the family enrollment experience, this role ensures high performance, process optimization, and cross-functional collaboration to achieve organizational enrollment goals. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor's Degree in Marketing, Business Administration, communications, or a related field
7 years experience in marketing, sales, or customer engagement
5 years experience with a proven track record of identifying and executing new businesses

Nice To Haves

Strategic thinker combined with a relentless focus on creative problem solving and excellence.
Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
Is proactive with strong organizational skills.
Ability to thrive in a fast-paced environment.
Excellent analytical and quantitative skills.

Responsibilities

Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities.
Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively.
Work closely with Division Vice Presidents, Product, Client Relations, Family Concierge, and other cross functional partners to align enrollment goals and efforts with broader organizational initiatives.
Develop and implement strategies to improve conversion rates from inquiry to enrollment.
Develop initiatives to create an above-and-beyond family enrollment experience.
Collaborate with cross-functional teams to streamline workflows and enhance efficiency.
Mentor and coach Team Leads and Managers, fostering professional growth and accountability.
Support the continued development of the Enrollment Support Specialist role.
Conduct regular performance reviews and implement structured feedback processes.
Lead communication strategies to ensure clarity of priorities, goals, and expectations across the enrollment team.
Develop ongoing training programs and resources to support the team’s family-first strategy.
Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities.
Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices.
Ensure effective use of CRM and enrollment systems.
Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption.
Implement predictable and transparent process for team goal progress for all key operational metrics.
Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation.