Director, Digital Product Management & Design

Great Wolf Resorts, Inc.•Chicago, IL

66d•Hybrid

About The Position

Join Great Wolf Resorts as Director of Digital Product Management and drive the digital transformation of family hospitality experiences. You'll partner directly with our VP of Digital to lead comprehensive digital guest experiences-from online discovery and booking through innovative in-resort technology solutions. Leading a high-performing team of Digital Product Managers, UX/Design, and Content specialists, you'll deliver measurable revenue growth while pioneering industry-leading digital innovations. We're seeking a results-driven leader with proven expertise in scaling consumer digital platforms, motivating cross-functional teams to exceed targets, and creating integrated digital ecosystems that delight customers and drive business success. Key Areas of Focus: Drive Revenue Through Digital Excellence - Optimize greatwolf.com to maximize discovery, conversion, and booking revenue-our primary revenue channel. You'll lead continuous testing and optimization across UX, technology, creative, and content to deliver measurable revenue growth through data-driven experimentation and strategic improvements. Transform the Guest Journey - Create exceptional digital experiences that delight families from booking confirmation through post-stay engagement. You'll pioneer innovative solutions using emerging technologies to differentiate Great Wolf in the competitive hospitality landscape while building lasting guest relationships. Revolutionize In-Resort Digital Experience - Seamlessly integrate mobile apps, smart kiosks, messaging platforms, and digital concierge services to enhance every touchpoint. Enable effortless check-in, intuitive food ordering, personalized attraction recommendations, and real-time guest services that build brand loyalty and drive repeat visits.

Requirements

7+ years in digital product management leadership, preferably in consumer-facing, revenue-driving roles
Proven track record managing large-scale B2C websites and mobile applications
Deep expertise in Agile methodologies, product lifecycle management, and bringing products from concept to market
Strong analytical skills with experience in UX design principles and conversion optimization
Bachelor's degree in Business, Technology, or related field
Ability to work from our Chicago Corporate Headquarters on a hybrid-remote work schedule (M/F optional work from home and T/W/TH in-office)

Nice To Haves

MBA or Master's degree in Business, Technology, or related field
Hospitality or retail experience with focus on digital transformation
Technical proficiency in Google Analytics, Jira, Figma, Optimizely, Adobe Experience Manager, and other digital tools
Physical-digital integration experience-bridging online and offline customer experiences

Responsibilities

Strategic Product Leadership
Drive end-to-end product strategy across the complete customer lifecycle-from initial discovery through loyalty engagement-with clear roadmaps, milestones, and measurable outcomes
Present strategic updates to executive leadership and digital steering committee, demonstrating progress and ROI impact
Champion innovation by identifying emerging technologies and market opportunities that drive revenue growth and competitive advantage
Build business cases with detailed ROI analysis to prioritize product investments and optimize team resource allocation
Product Development & Optimization
Lead product requirements and documentation across all digital touchpoints, ensuring seamless third-party integrations and comprehensive knowledge management
Execute rigorous testing programs including A/B and multivariate testing to optimize conversion rates and user experience
Bridge business and technology by translating customer needs into clear technical requirements that drive development efficiency
Ensure compliance with privacy regulations and accessibility standards across all digital channels
Market Intelligence & Research
Conduct competitive analysis to maintain product superiority and identify market gaps and opportunities
Drive customer research initiatives through surveys, interviews, and behavioral analysis to validate product decisions
Partner with marketing teams to align digital channel strategy with broader campaign objectives and brand positioning
Establish thought leadership in digital hospitality trends, building Great Wolf's reputation as an industry innovator
Stay abreast of SEO/GEO trends and emerging technologies, including LLM-driven search.
Cross-Functional Collaboration
Help optimize allocation of engineering resources by prioritizing high-impact projects and managing stakeholder requests strategically
Make strategic trade-off decisions balancing feature scope, timeline, and business impact
Coordinate quality assurance processes to ensure seamless product launches and ongoing maintenance
Manage digital operations including content updates and UX improvements that drive revenue and margin targets