Director, Digital Lab Products

Prismatik•Irvine, CA

About The Position

Essential Functions: Directs and champions the development of a consolidated digital platform to drive consistent, high-value interactions across all digital touchpoints. Defines strategies and guides marketing to support unification of sites and content around My Account. Serve as the strategic owner of Design as a Service (DaaS) and Signature, ensuring dedicated focus, resourcing, and commercialization pathways. Guides R&D, Engineering, Manufacturing, and Lab Operations teams to align product timelines with market needs and business priorities. Leverages existing digital assets to reinforce the company’s position as the leader in practical dental innovation. Establishes operating discipline built on clear priorities, structured planning, accountability, and a profit and loss (P&L) mindset. Develops frameworks for product forecasting, budgeting, modeling, and performance tracking. Ensure all digital investments meet defined return on investment (ROI) expectations and support long-term portfolio success. Support growth of customer base through digital product innovation and service enhancement. Develops long-term digital roadmap that positions the company’s lab, digital workflows, design services, and in‑office production technologies as central components of future customer value. Leads vertical integration and partnership initiatives to position the company as an integrative, ecosystem‑driven collaborator with scanner, practice management software (PMS), and other technology solutions. Partners with marketing to define and execute brand strategies that enhance business performance, differentiation, and market leadership. Partner with marketing to develop campaigns, promotions, and communication strategies that effectively position products for each customer segment. Partner with marketing and lab operations to re-position remote labs for long-term sustainability. Monitors competitive trends to identify opportunities, threats, and areas for strategic investment. Ensures customer insights and segment needs are deeply integrated into product design, branding, messaging, and go-to-market planning. Develops and presents performance updates, progress against goals, and strategic insights to executives and stakeholders. Acts as a strategic liaison between Product, R&D, Operations, Marketing, Manufacturing, and Digital teams to ensure strong alignment and execution. Hires, manages, develops, trains, reviews, and sets goals for department and staff. Develop division policies, in accordance with Company policies and procedures, as necessary. Supervises staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures. Coaches and provides career development advice to production management and designated staff. Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance. Partners and coordinates with Human Resources in a timely manner on all employee relations matters. Performs other related duties and projects as business needs require at direction of management.

Requirements

Minimum ten (10) years of experience in product management, digital product leadership, or platform strategy roles.
Minimum five (5) years of leadership experience.
Proven track record leading cross-functional digital product initiatives from strategy through launch and commercialization.

Nice To Haves

Experience with platform ecosystems, Software as a Service (SaaS) or Design as a Service (DaaS) service models, or digitally enabled manufacturing technologies preferred.
Experience within dental, medical device, or healthcare technology industries is a plus but not required.

Responsibilities

Directs and champions the development of a consolidated digital platform to drive consistent, high-value interactions across all digital touchpoints.
Defines strategies and guides marketing to support unification of sites and content around My Account.
Serve as the strategic owner of Design as a Service (DaaS) and Signature, ensuring dedicated focus, resourcing, and commercialization pathways.
Guides R&D, Engineering, Manufacturing, and Lab Operations teams to align product timelines with market needs and business priorities.
Leverages existing digital assets to reinforce the company’s position as the leader in practical dental innovation.
Establishes operating discipline built on clear priorities, structured planning, accountability, and a profit and loss (P&L) mindset.
Develops frameworks for product forecasting, budgeting, modeling, and performance tracking.
Ensure all digital investments meet defined return on investment (ROI) expectations and support long-term portfolio success.
Support growth of customer base through digital product innovation and service enhancement.
Develops long-term digital roadmap that positions the company’s lab, digital workflows, design services, and in‑office production technologies as central components of future customer value.
Leads vertical integration and partnership initiatives to position the company as an integrative, ecosystem‑driven collaborator with scanner, practice management software (PMS), and other technology solutions.
Partners with marketing to define and execute brand strategies that enhance business performance, differentiation, and market leadership.
Partner with marketing to develop campaigns, promotions, and communication strategies that effectively position products for each customer segment.
Partner with marketing and lab operations to re-position remote labs for long-term sustainability.
Monitors competitive trends to identify opportunities, threats, and areas for strategic investment.
Ensures customer insights and segment needs are deeply integrated into product design, branding, messaging, and go-to-market planning.
Develops and presents performance updates, progress against goals, and strategic insights to executives and stakeholders.
Acts as a strategic liaison between Product, R&D, Operations, Marketing, Manufacturing, and Digital teams to ensure strong alignment and execution.
Hires, manages, develops, trains, reviews, and sets goals for department and staff.
Develop division policies, in accordance with Company policies and procedures, as necessary. Supervises staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures.
Coaches and provides career development advice to production management and designated staff.
Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance.
Partners and coordinates with Human Resources in a timely manner on all employee relations matters.
Performs other related duties and projects as business needs require at direction of management.