Digital Performance Director

The Global Talent Co.

1d•Remote

About The Position

This role goes beyond managing an ecommerce storefront. You will own the entire digital growth engine — acquisition, onsite experience, conversion, lifecycle, retention, and unit economics — ensuring growth is incremental, scalable, and profitable. You will lead a small team and operate as the true business owner of the digital experience.

Requirements

7–10+ years in ecommerce, DTC, or digital growth roles
Candidate must be comfortable working 7:30am – 5:00pm PST
Senior-level ownership of performance outcomes
Proven track record growing a sub-scale DTC or ecommerce channel
Strong unit economics fluency — CAC, LTV, payback period, contribution margin
Deep expertise in lifecycle marketing and acquisition performance
Experience leading and overseeing a small team
Data-driven mindset, fast-moving, comfortable with ambiguity
Highly collaborative — able to drive outcomes without direct authority

Nice To Haves

Technical fluency across ecommerce platforms, CMS, and analytics tools
Working knowledge of HTML, CSS, or basic JavaScript
Experience running A/B tests, QA processes, and site releases
Comfort using AI tools to accelerate experimentation and insights

Responsibilities

Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile.
Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session.
Translate brand positioning into education-led digital execution that builds trust and performance.
Own customer acquisition strategy in partnership with internal and external performance teams.
Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system.
Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.
Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality.
Deliver decision-oriented reporting that connects performance to business outcomes.
Use cohort and pathway analysis to guide prioritisation and investment decisions.
Establish and run a disciplined experimentation framework across acquisition, onsite experience, lifecycle, pricing, and merchandising.
Rapidly test, learn, scale, or stop initiatives based on performance.
Build a culture of evidence-based decision-making and continuous improvement.
Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints.
Partner cross-functionally to shift the organisation from anonymous reach to identifiable customer relationships.
Act as the primary steward of the brand's digital expression.
Partner closely with Brand, Finance, Operations, Sales, CX, and Community teams.
Align inventory, promotions, and demand planning to ensure commercial and operational readiness.