Director, Digital Commerce (Product & Platforms)

Golden Pet Brands•Los Angeles, CA

7d•$172,000 - $215,000•Hybrid

About The Position

The Director of Digital Commerce owns Golden Pet Brands' (GPB) end-to-end digital commerce ecosystem — from acquisition funnels through subscription lifecycle, platform architecture, and payments. This is a systems thinker and operator who connects marketing, customer experience, payments, and engineering into a unified growth engine. The role is responsible for defining where GPB's commerce stack goes over a 1-3 year horizon, ensuring today's business keeps shipping and improving, and shifting the company from reactive technology to proactive strategy. Reporting to the VP of Technology, this role partners directly with Marketing, Finance, Customer Experience, and Engineering — and is expected to bring conviction and clarity across all of them.

Requirements

Systems thinking — sees funnels, subscriptions, and payments as one interconnected ecosystem rather than separate workstreams
Strategic and hands-on — can define a 3-year vision on Monday and prioritize next week's sprint on Tuesday
Subscription and LTV expertise — deep understanding of retention drivers, churn dynamics, cohort behavior, and subscription economics; more important than pure conversion optimization
Platform breadth — comfortable across custom-built commerce stacks, SaaS platforms (Shopify or similar), and headless/API-driven architectures
Payments fluency — knows enough to ask the right questions, optimize authorization and retry performance, and partner effectively with specialists
Data-driven decision making — designs experiments, not just reports results; comfortable with ambiguity and incomplete data
Cross-functional influence — brings clarity and conviction to complex discussions across marketing, brand, and engineering without bureaucracy
8-12+ years in digital commerce, eCommerce strategy, or growth platforms
Has owned both strategy and execution — not just one
Demonstrated track record managing subscription or LTV-driven business models
Experience leading platform evaluations and vendor negotiations
Bachelor's Degree or equivalent experience.

Nice To Haves

Experience in subscription-heavy DTC, pet, food, or consumables
Familiarity with Shopify, headless commerce, or API-driven architecture
Exposure to emerging AI-driven commerce and agentic discovery models
Experience with Braintree, CyberSource, or similar payment gateway platforms
Familiarity with Salesforce, NetSuite, or integrated CRM/ERP environments
Bachelor's Degree in Business, Technology, or related field.

Responsibilities

Own the End-to-End Commerce Ecosystem
Acquisition funnels — landing pages, quizzes, and conversion flows across all GPB brands
Core DTC eCommerce platform experience and performance
Subscription systems — billing, lifecycle management, and retention flows
Payments — authorization, retries, fraud, and fee optimization
Define the Future of Commerce at GPB
Develop and maintain a 1-3 year commerce platform strategy with clear POVs on platform direction (custom vs. SaaS vs. headless/distributed)
Evaluate emerging commerce models including API-driven and distributed commerce capabilities
Drive evaluation of AI-driven personalization and discovery (agentic commerce, on-platform AI discovery, catalog enrichment)
Build and Run a Test-and-Learn System
Design structured experiments that answer strategic platform questions — not just conversion optimizations
Establish clear decision criteria based on data, not opinion, and translate results into roadmap decisions
Build the organization's confidence in when and why to evolve systems
Drive Subscription & LTV Optimization
Understand the economics of retention, churn, rebilling success, and customer lifetime value - find system enablers
Partner with CX and Marketing on cancel save flows, lifecycle triggers, and winback strategy
Partner Across the Organization
Serve as the technology voice in business strategy conversations across Marketing, CX, and Finance
Influence without authority — align strong personalities across functions around shared platform direction
Translate commerce roadmap priorities into engineering capacity and sequencing in partnership with IT leadership

Benefits

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
Potential for quarterly KPI bonuses.
The base salary range is $172,000-$215,000, plus bonus potential.