Director, Demand Generation

VERYON•Austin, TX

27m

About The Position

About Veryon Veryon is the leading global provider of aviation software and information services, trusted by over 5,000+ customers, 75,000 maintenance professionals, and 100+ OEMs across more than 150 countries. Our mission is to deliver smarter, predictive technology solutions, powered by our AI platform, Veryon AIRE, that maximize aircraft uptime and operational efficiency for the world’s most demanding aviation organizations. About the Role The Director, Demand Generation is responsible for Veryon’s demand generation engine to drive predictable qualified lead volume, pipeline growth and revenue impact. Reporting to the VP, Marketing, this role partners closely with Sales, Product Marketing, and Marketing Operations to design and execute integrated demand generation strategies across inbound, outbound, and account-based marketing programs. This role requires a strategic, data-driven marketing leader who can diagnose performance gaps, optimize marketing channels, and execute innovative campaigns in a fast-paced, high-growth environment. The ideal candidate combines strong analytical thinking with hands-on execution and thrives in entrepreneurial cultures focused on measurable business outcomes.

Requirements

Extensive experience in demand generation or B2B marketing within fast-paced, high-growth environments
Proven experience building and scaling demand generation programs that drive measurable pipeline and revenue impact
Demonstrated experience managing campaign teams and event-driven demand programs
Strong data-driven mindset with experience defining KPIs, analyzing performance metrics, and optimizing campaigns
Experience partnering cross-functionally with Sales, Product Marketing, and Customer Success teams
Experience designing and executing quarterly integrated campaign plans
Demonstrated ability to diagnose marketing gaps and implement strategic improvement plans
Experience managing multi-channel marketing programs across inbound and outbound strategies
Strong leadership skills with the ability to influence stakeholders and drive alignment
Hands-on experience working with marketing technology platforms such as HubSpot, Salesforce, or similar systems
Experience leveraging AI tools within marketing workflows
Ability to operate effectively in entrepreneurial and evolving organizational environments
Strong communication and presentation skills with executive-level stakeholders

Nice To Haves

Experience designing and executing Account-Based Marketing (ABM) programs
Background in B2B SaaS or vertically focused software organizations
Familiarity with marketing tools such as HubSpot, Monday.com, Gong, Reachdesk, and Salesforce
Experience building marketing reporting frameworks and dashboards
Strong understanding of full-funnel marketing strategy and buyer journey optimization
Experience working in growth-stage companies with aggressive scaling goals

Responsibilities

Lead Quarterly Integrated Campaign Planning
Develop and own quarterly, multi-channel campaign plans aligned to company growth objectives and bookings priorities
Design integrated campaigns across email, paid media, webinars, events, content syndication, social, and outbound programs
Ensure campaign messaging, timing, and targeting align with product priorities and revenue goals
Own Pipeline Creation & Acceleration
Build and evolve a scalable demand generation engine that creates consistent and predictable qualified pipeline for Sales
Partner with Sales leadership to align campaign efforts to enterprise, mid-market, and expansion priorities
Establish strong feedback loops between Sales and Marketing to improve pipeline creation, conversion, and acceleration
Manage and Develop the Demand Team
Directly manage Campaign Manager(s) and the Events lead
Drive accountability for campaign execution, timeline adherence, and performance outcomes
Build campaign playbooks and scalable frameworks for repeatable success
Optimize Performance and Channel Mix
Evaluate current marketing performance and present insights on channel effectiveness and optimization strategies
Analyze campaign performance, generate insights, and implement data-driven optimizations
Define demand generation KPIs and partner with Marketing Operations to ensure clear reporting and dashboard visibility
Leverage AI to Improve Marketing Performance
Actively incorporate AI tools and automation into campaign creation, segmentation, personalization, and performance optimization
Identify opportunities to use AI to improve targeting, speed to execution, and ROI
Support ABM and Enterprise Growth
Build and refine account-based marketing (ABM) strategies to support enterprise acquisition and expansion
Ensure campaign efforts align to high-value account strategies