Director, Data Strategy & Analytics

Kepler Group, LLC•Philadelphia, PA

54d

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Healthcare to spearhead our initiatives across multiple Fortune 500 healthcare brands. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization for drug brands, establish strong processes and frameworks to produce insights at scale, and deliver actionable business intelligence for our clients. The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, interest and/or experience with client management, business acumen to understand and advance client marketing goals, and a desire to be part of a tightly-knit team that's out to change the industry.

Requirements

Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients
Experience managing an internal team of 10+ across multiple locations
Proficiency in BI and data visualization tools (e.g. Datorama, Looker Tableau, or similar)
Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling) and designing and measuring media tests
Comfort with underlying data infrastructure (e.g. site tagging, data warehousing) and aggregating data from multiple sources, and understanding how that impacts downstream reporting/insights
Demonstrate understanding of digital tagging, tracking and website analytics including best practices and platforms (e.g. Google Analytics/GA4, Google Tag Manager or similar)
6-7 years of experience of working with data for major digital media platforms (e.g. GMP, Meta, Google Ads, etc.) across a variety of digital channels (Search, Display, Social, Video and Email)

Responsibilities

You will have a natural curiosity and leverage that curiosity to identify key trends in marketing and business performance data to advise clients on media and web strategies.
You will oversee a large portfolio of brands that will require hands-on client management, and exceptional communication and prioritizations skills. You will build and maintain day-to-day relationships with key clients' senior stakeholders and act as a point of escalation.
You will work with internal and client teams to identify business needs and analytics opportunities, and lead a team that is responsible for executing on those opportunities by developing dashboards and sharing insights to optimize media performance.
You will have a natural curiosity, driving your team to go beyond reporting to produce compelling and informative data storytelling, and innovating & automating solutions where necessary.
You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance, while providing guidance and assisting the team to overcome challenges and support them in driving the projects to completion.
Enhance reporting and knowledge-sharing mechanisms to ensure valuable insights are leveraged across programs, fostering growth and efficiency.
Establish work plans and coordinate staffing for each project phase and arrange for recruitment or assignment of project personnel.
Support your AVP in skillfully negotiating timelines, scope, and budget with clients across your account portfolio and identify expansion opportunities that will benefit both your client and your team