Director, Data Strategy & Analytics (Marketing Technology)

Kepler•Philadelphia, PA

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. Role Overview The Director, Data Strategy & Analytics (Marketing Technology Specialist) is a high-impact, dual-capacity leader. You will serve as a Subject Matter Expert (SME) for Kepler’s clients, supporting their development of best in class marketing technology stacks, acting as an internal consultant for client teams and a strategic architect for our future marketing technology priorities. As a "Specialist," your mandate is to drive organizational excellence by bridging the gap between technical "Data" ETL processes and "Analytics" measurement functions. You will lead the charge in navigating customer data and media tracking instrumentation, scaling Kip-powered implementations across accounts, and integrating generative AI initiatives into data and analytics functions. Key Pillars of Responsibility Organizational Innovation & Capability Building: Evolve and manage the Technology practice to remain on the frontier of best practices for signal resilience, identity resolution, marketing and data automation and more. Methodology Evolution: Shift clients beyond "settled" solutions like MTA and platform-attribution and towards continually evolving frameworks like server side tracking. Strategic Education: Lead internal training and develop "point-of-view" documentation on emerging tech (e.g., Google Privacy Sandbox, Data Clean Rooms, and S2S/Conversion APIs) to ensure client teams are not operating in a vacuum. AI Integration: Partner with the TDS team to evangelize Kip AI tools, specifically focusing on adopting new features within tools like Ask Kip and identifying other marketing technology innovations which can drive impact. A key aspect of success in this role is providing consultative client strategy. This means you’re likely to provide: Direct Client Leadership: Operating in a direct allocation model to a prioritized client, based on key MarTech needs in their roadmap Advanced Auditing: Lead comprehensive "Marketing System Audits" that evaluate a client’s tag architecture, CDP integration, and data activation practices, especially during new client onboarding. Solution Architecture: Act as the lead architect for complex, multi-platform implementations involving CRM, Analytics, and media pixels. Measurement Instrumentation: Consult on high-level attribution strategy, moving clients from basic pixel tracking to sophisticated Kip MMM and cookieless measurement frameworks. Privacy & Compliance: Serve as the functional lead for data usage rules (GDPR, CCPA/CPRA), ensuring technical implementations adhere to evolving global legislation. Proactive Outreach: Develop, deploy and utilize monitoring tools to identify external signal loss or pixel firing issues, creating immediate value-add opportunities for client teams.

Requirements

Deep AdTech/MarTech stack knowledge: Expert-level command of the marketing technology ecosystem, especially with key agency-side tools such as the Google Marketing Platform, Meta (especially CAPI and pixels), Amazon Marketing Cloud (AMC), and leading CDPs (e.g., Tealium, Adobe, Salesforce), mobile measurement platforms, as well as common client technology stack components such as Marketo.
Signal Resilience & Identity: Proven experience navigating signal loss via Server-to-Server (S2S) integrations and identity-based solutions.
Technical Consulting: Ability to translate complex technical blockers into business-focused recommendations for CMOs and CTOs.

Nice To Haves

Programming Literacy: Familiarity with JavaScript, HTML/CSS, and SQL for troubleshooting tag management and data flow issues. Skill with Python, R or other programming languages for automation functions and to support effective collaboration with client Engineering and DevOps teams.
AI Fluency: Understanding of how agentic AI utilizes structured data to enhance customer profiling and personalization.

Responsibilities

Organizational Innovation & Capability Building: Evolve and manage the Technology practice to remain on the frontier of best practices for signal resilience, identity resolution, marketing and data automation and more.
Methodology Evolution: Shift clients beyond "settled" solutions like MTA and platform-attribution and towards continually evolving frameworks like server side tracking.
Strategic Education: Lead internal training and develop "point-of-view" documentation on emerging tech (e.g., Google Privacy Sandbox, Data Clean Rooms, and S2S/Conversion APIs) to ensure client teams are not operating in a vacuum.
AI Integration: Partner with the TDS team to evangelize Kip AI tools, specifically focusing on adopting new features within tools like Ask Kip and identifying other marketing technology innovations which can drive impact.
Direct Client Leadership: Operating in a direct allocation model to a prioritized client, based on key MarTech needs in their roadmap
Advanced Auditing: Lead comprehensive "Marketing System Audits" that evaluate a client’s tag architecture, CDP integration, and data activation practices, especially during new client onboarding.
Solution Architecture: Act as the lead architect for complex, multi-platform implementations involving CRM, Analytics, and media pixels.
Measurement Instrumentation: Consult on high-level attribution strategy, moving clients from basic pixel tracking to sophisticated Kip MMM and cookieless measurement frameworks.
Privacy & Compliance: Serve as the functional lead for data usage rules (GDPR, CCPA/CPRA), ensuring technical implementations adhere to evolving global legislation.
Proactive Outreach: Develop, deploy and utilize monitoring tools to identify external signal loss or pixel firing issues, creating immediate value-add opportunities for client teams.