Director, Data Science (Lead Generation)

Purpose Financial•Greenville, SC

About The Position

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members. At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals. This position reports to the Chief Product Officer. The Director, Data Science – Lead Generation owns the data science strategy powering Ping tree and offer wall-based consumer loan acquisition. This role is accountable for lead scoring, routing, experimentation, and performance optimization to drive profitable growth across third‑party and internal acquisition channels. The Director partners closely with Product, Marketing, Credit Risk, and Engineering to ensure acquisition decisions are data‑driven, scalable, and compliant.

Requirements

Master’s Degree in Quantitative Field (Engineering, Statistics, Mathematics, Economics, or other comparable quantitative field) required or bachelor’s degree in quantitative Field (Engineering, Statistics, Mathematics, Mathematics, Economics, or another comparable quantitative field) required.
Over Five (5) years of experience working in data-science or a related field, with a focus on attributable digital lead generation customer acquisition.
Experience in consumer lending is essential
Strong proficiency in R/Python, SQL, or another analytical tool is a must.
Experience in building stochastic models.
Strong knowledge of data modeling, machine learning, and statistical techniques.
Comfortable with solving complex problems and using higher level mathematics. Ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
Excellent written and verbal communications skills are needed to communicate in person, by phone, and through email. Ability to quickly learn all technology needed to perform the role.
Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Responsibilities

Own data science strategy for ping tree and offer wall lead generation
Lead a team that builds and optimizes models predicting conversion, approval, funding, loss, and lifetime value
Drive real‑time lead valuation, routing, and acceptance logic
Design and execute A/B testing frameworks across acquisition funnels
Evaluate new lead sources and traffic types in partnership with Marketing
Partner cross‑functionally to align acquisition with underwriting and portfolio guardrails
Present insights and recommendations to senior leadership

Benefits

Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks