Director, Customer Marketing

Fleetio

29d•Remote

About The Position

Fleetio is looking for an experienced and passionate Director of Customer Marketing to lead programs that engage, grow, and celebrate our customer community. This role is focused on advocacy, community building, and expansion marketing—turning customers into champions, fostering meaningful peer connections, and driving adoption and expansion across our customer base. A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in our Series D in June of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU Our careers page: https://www.fleetio.com/careers Who you are The ideal candidate for this role will lead a team and partner closely with Customer Success, Product Marketing, and Revenue teams to strengthen customer relationships, identify advocates, and activate them through storytelling, events, and peer influence. You’ll build scalable programs that fuel retention and growth while amplifying customer voices in the market. This is an exciting opportunity to shape a critical function at Fleetio—helping define how we engage customers at every stage of their lifecycle.

Requirements

8+ years of experience in B2B SaaS marketing, with deep expertise in customer advocacy, community, and lifecycle or expansion marketing.
Proven ability to design and scale customer programs that drive engagement, adoption, and retention.
Experience collaborating with Customer Success, Product, and Sales to align marketing with customer outcomes.
Strong storytelling and communication skills—able to elevate customer voices in authentic, impactful ways.
Data-driven mindset with a focus on metrics such as NPS, retention, adoption, and expansion revenue.
Hands-on and resourceful approach—you’re comfortable rolling up your sleeves while building for scale.
Leadership experience with a passion for developing talent and fostering a culture of collaboration and accountability.

Responsibilities

Lead customer advocacy programs that identify, nurture, and amplify top customer champions across reviews, references, case studies, and speaking opportunities.
Develop and grow the Fleetio customer community, creating opportunities for connection, knowledge-sharing, and engagement among our users and champions.
Build and execute expansion marketing strategies that drive adoption of additional products, features, and services across our customer base.
Partner with Customer Success and Product Marketing to design customer journey campaigns that increase engagement, retention, and satisfaction.
Collaborate with the Brand and Communications team to showcase customer stories and successes across owned and earned channels.
Measure and optimize performance, using data to assess program impact on customer retention, NPS, advocacy participation, and expansion revenue.
Champion the voice of the customer internally—bringing customer insights and success stories into Fleetio’s go-to-market strategy.
Build and mentor a growing customer marketing team, fostering collaboration, creativity, and accountability.

Benefits

Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two)
12 company holidays + 2 floating holidays
Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing funds - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Monthly catered lunches
Fully stocked kitchen with tons of drinks & snacks
Remote working friendly since 2012