Director, Customer Journey Analytics & Testing (Purchasing Power) | Hybrid

Progressive Leasing•Atlanta, GA

3d•Hybrid

About The Position

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact. We are seeking a Director, Customer Journey Analytics to lead the optimization of the end-to-end eCommerce customer experience to exceed conversion, demand and revenue goals. In this role, you will collaborate closely with cross-functional teams to developing personalized, impactful customer solutions and has a strong grasp of the analytics and operational details that power a high-performing eCommerce team Your scope of responsibilities will encompass building a best in class practice covering website measurement, reporting, analysis, optimization, & data governance. If you enjoy creating structure, implementing automation, and leveraging data to drive continuous improvement, this is an ideal opportunity to shape our customer-centric strategy as we grow our eCommerce footprint. This hybrid position, based at our Atlantic Station office, offers a mix of on-site collaboration with eCommerce, IT, and cross-functional partners, providing the ideal environment to help drive optimization and growth across our customer journey analytics initiatives.

Requirements

Bachelor's degree or equivalent experience in an analytics role.
7-10 years’ experience in multiple web analytics tools such as Adobe Analytics and/or Google Analytics
Experience working with large data sets, writing queries, and structuring reports.
Ability to interact with Senior Leadership Team to advocate and influence solutions to grow business
Strong understanding and experience in conducting A/B and multivariate tests for e-commerce sites
In-depth understanding of page optimization and website personalization
Ability to look for solutions and information in creative ways and convey complicated results and insights
Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis
Comfortable working in and coaching team in quick turnaround times
Strong organizational and time-management skills, with the capability to thrive in a high performing work environment

Responsibilities

Lead, develop and mentor strategic Site Analytics team initiatives to generate actionable recommendations that drive business performance and profitability, fostering a culture of excellence.
Serve as the internal subject matter expert for all Customer Journey Analytics efforts, supporting both foundational analytics and growth-focused activities to meet evolving industry best practices.
Manage relationships with key analytics partners, including Adobe, FullStory, and external analytics agencies, driving full utilization of market-leading tools to generate actionable insights and business impact.
Oversee comprehensive eCommerce conversion analysis and reporting, informing decisions on site navigation, promotions, and content optimization to meet conversion, demand and revenue goals.
Oversee site personalization and product recommendations initiatives to deliver relevant experiences and drive revenue growth.
Collaborate with internal teams to integrate data across platforms and automate reporting processes, reflecting the market’s emphasis on AI, operational efficiency and scalable analytics.
Direct website tagging, third-party pixel implementation, ad hoc data analysis, and site optimization activities to ensure accurate measurement and compliance.
Develop and manage testing strategies to enhance site performance and inform recommendations for web business growth, in line with market requirements for continuous improvement.
Monitor and analyze KPIs to understand user behavior, assess performance, and provide feedback for ongoing optimization, supporting the market’s focus on data-driven customer experience enhancements.
Identify and address traffic trends by channel, site abandonment issues, and conversion opportunities, ensuring alignment with industry benchmarks for e-commerce performance.
Stay current with emerging trends and best practices in customer measurement strategies, maintaining a competitive edge in the marketplace.