Director, Customer Experience - Marketing & Advertising

Slalom•Boston, MA

48d•Hybrid

About The Position

At Slalom, personal connection meets global scale. Our vision is to enable a world in which everyone loves their work and life. We help organizations of all kinds redefine what's possible, give shape to the future-and get there. This role offers a hybrid work arrangement and requires the ideal candidate to be based within commuting range of our Boston office. The position focuses on developing business and providing services to clients throughout the New England area.

Requirements

8+ years of experience in digital marketing with at least 3 years in leadership roles, preferably in consulting environments
Proven new business development experience with demonstrated success in identifying opportunities, crafting compelling proposals, and closing deals for marketing technology and analytics services
Strong client relationship management skills with proven ability to lead client interviews, communicate complex concepts to non-technical stakeholders, and provide strategic analysis to diverse audiences
Track record of building high-performing teams and managing marketing analytics practices in consulting settings• Technical expertise across marketing technologies, including analytics platforms, tag management solutions, and advertising technology
Strategic mindset for developing measurement frameworks and analytics roadmaps that drive client business outcomes
Deep understanding of the digital media ecosystem including programmatic advertising, audience targeting, and campaign optimization
Excellent analytical and communication skills with ability to create compelling data narratives and actionable insights
Experience implementing marketing technology solutions (e.g. marketing automation, Google, Adobe, and Salesforce platforms, analytics, DMPs, CDPs, and CRM solutions) in client environments
Bachelor's degree in relevant field; MBA or advanced degree preferred

Responsibilities

Provide advisory consulting leading strategic conversations, capturing requirements, and presenting data-driven recommendations to client leadership
Grow Slalom New England's business by participating in new business development activities, developing proposals, guiding solution design, establishing partnerships with key technology vendors and identifying opportunities in the adtech/martech landscape
Support the building and management of a high-performing team of adtech and martech specialists, providing mentorship and professional development
Drive strategic value for our clients by developing measurement frameworks, data strategies, and advising on marketing technology roadmaps for digital maturity
Lead technology evaluations for advertising and marketing technology solutions, with expertise in programmatic strategies and cross-channel attribution
Deliver actionable insights through diagnostic tools and analytics that optimize media spend and campaign performance
Oversee implementation of marketing technology platforms while ensuring data privacy compliance and proper resource allocation
Foster innovation by staying ahead of industry trends and identifying new opportunities for clients and the practice