Director, CRM

Smile Doctors • Dallas, TX

37d

About The Position

Looking for a position that makes you smile? We're seeking a Director, CRM, to join our growing team. The Director, CRM is responsible for optimizing our contact strategy across the entirety of the patient journey to maximize patient engagement and satisfaction

Requirements

• Strong written and oral communication skills
• Ability to lead and develop high performing teams
• Ability to present complex performance data in a clear and concise manner, making it easy for non-technical partners or stakeholders to understand
• Bachelor's degree in Marketing, Advertising, Communications, or a related field required
• Eight (8) years of email & SMS marketing experience with an agency and/or large multi-brand organization required; dental or healthcare marketing preferred
• Three (3) years of supervisory experience required
• Expert knowledge of Salesforce Marketing Cloud, including building journeys
• Expert knowledge of email responsiveness design
• Advanced knowledge of Microsoft Office applications including Word, Excel and PowerPoint

Responsibilities

• Ideate, build, implement, and lead the patient communication journey strategy from pre-visit through post-treatment across multiple functional areas within the organization
• Drive high patient engagement with communications through consistent testing of new tactics and/or messaging
• Develop reports to assist business partners with understanding the impact of the patient contact strategy and identifying opportunities for improvement
• Track the impact of email/SMS strategy on new patient exam show-up rates, conversion, and reactivation to ensure goals are achieved
• Collaborate with cross-functional partners on non-marketing contacts and strategy, including Operations, Finance, and Field Marketing
• Partner with IT and external consultants to build a robust data environment to support the patient journey strategy
• Lead a team of CRM professionals, continuing to keep up to date on changing technologies and industry trends
• Work with Salesforce professional services and/or third-party consultants to achieve development objectives

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Number of Employees: 1,001-5,000 employees