Director, CRM, Insights & Analytics | GA Tech

ASM Global • Atlanta, GA

1d • Onsite

About The Position

The Director, CRM, Insights & Analytics serves as the strategic analytics leader for the University partnership, responsible for transforming information into business strategy. In conjunction with the Vice President of Ticket Sales & Service, this role is a trusted partner and thought leader, providing the VP and the client’s executive leadership team with insights that drive business performance, revenue growth, and organizational decision-making. This position blends strategy and execution, pairing analytical rigor with executive communication. The Director will own the analytical framework that guides strategic planning, revenue optimization, and data-informed decision-making, while ensuring that data systems and reporting tools are fully optimized to enhance business performance across ticketing, premium seating, corporate hospitality, and annual fundraising.

Requirements

• 7+ years of experience in analytics, CRM, or strategy, preferably within sports or entertainment.
• Deep understanding of Salesforce, data visualization tools (Power BI, Tableau, etc.) and Microsoft Excel.
• Demonstrated success influencing business strategy through insights and executive communication.
• Strong leadership presence with the ability to guide decision-making without direct authority.
• Technical fluency in database management, segmentation, and campaign automation.
• Bachelor’s degree in Analytics, Business, Economics, Mathematics, Accounting, or related field; advanced degree is a plus.

Responsibilities

• Partner with the VP to shape and communicate the strategic vision across all revenue verticals through actionable data and insights.
• Advise senior athletics leadership and Legends corporate leadership by presenting trends, forecasts, and business recommendations in clear, strategic narratives.
• Own the CRM and analytics strategy including propensity modeling, capacity scoring, and pipeline prioritization frameworks.
• Lead annual renewal and new sales price modeling to inform pricing decisions and revenue forecasts.
• Establish forecasting methodology through run-up pacing analysis across season tickets and single games.
• Develop and implement lead scoring models to prioritize outreach across sales and service teams.
• Reduce vendor dependency by bringing advanced segmentation and CRM execution in-house.
• Oversee the full data ecosystem ensuring integration, accuracy, and efficiency across Salesforce, Paciolan ticketing, and other key systems.
• Conduct ad-hoc analyses to support time-sensitive business needs.
• Oversee AI-assisted sales enablement tools (e.g. WolfCycle) including campaign logic, testing strategy, and performance measurement.
• Create automated reporting infrastructure that reduces manual processes and increases decision speed.
• Develop demand signal dashboards that trigger intervention strategies during high-impact sales windows.
• Translate data models into clear prioritization guidance for sales leaders.
• Train and mentor sales and service teams on CRM best practices, ensuring alignment with the overall strategy.
• Align pricing, marketing, and sales strategies using data-backed demand insights.
• Embed analytics directly into execution cycles rather than post-event reporting.
• Collaborate cross-functionally to ensure consistent, unified use of data across Ticketing, Marketing, and Development.
• Prepare and deliver executive-ready insights and presentations for internal and external stakeholders.
• Lead special projects that require high-level analytical thinking and strategic recommendations.

Benefits

• Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director