Director, Creative Strategy

Prose•New York, NY

9h•$180,000 - $200,000•Hybrid

About The Position

Prose is looking for a Director, Creative Strategy to lead the performance creative strategy efforts and drive the paid creative pipeline across haircare and skincare. You will lead an in-house team and manage multiple agency partners while partnering closely with Growth, Brand, Product, Analytics and Creative teams to deliver creative that is both on-brand and optimized to perform, maintaining target CPA and attracting high LTV customers. The ideal candidate brings deep experience leading creative strategy for high-growth, direct-to-consumer brands, ideally in the premium subscription space. You pair sharp creative instincts with a data-driven mindset, translating insights into ideas that scale and drive conversion. In this role, you will:

Requirements

8+ years of experience in growth marketing, creative strategy, or performance marketing
Experience in a DTC, e-commerce, or high-growth company
4+ years of people management experience, with a proven ability to develop and lead small teams
Demonstrated experience managing agency partners and driving business results with ability to negotiate contract terms
Strong understanding of performance marketing channels and how Creative impacts key growth metrics
Deep understanding and thought leadership around performance marketing as it relates to crucial topics like GenAI, Algorithm updates, etc.
Experience with data analytics and creative reporting tools (Looker, Motion, etc.)
Excellent communication, collaboration, and stakeholder management skills
Paid social media and video platform expert with a proven, creative testing playbook

Responsibilities

Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)
Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance
Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs
Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health
Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers
Use AI tools to enhance workflows for ideation, iteration, and creative testing
Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations
Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback
Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content
Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed
Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders
Foster a culture of creativity, innovation, and collaboration within the paid social creative team