Director - Corporate Marketing

Samsung Electronics•Englewood Cliffs, NJ

9d•$205,000 - $242,000

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People | Excellence | Change | Integrity | Co-Prosperity The purpose of the Director CRM position is to direct the governance of the SEA CRM COE by 1) providing guidance for CRM best practices to stakeholders 2) driving the setting and monitoring of CRM targets 3) ensuring that CRM campaigns across all SEA are planned according to SEA guidelines 4) facilitating resolution when competing goals create inter-divisional conflicts within CRM (i.e. audience prioritization).

Requirements

Bachelor's degree with experience Master's degree is preferred.
8-10 years with CRM Marketing, including campaign strategy, segmentation and performance management
Knowledge of CRM systems and databases, including Adobe, Movable Ink, SMS and Web Notification platforms
Team-first leader who can leverage data and technology to inspire the organization
An iterative thinker who can challenge the status quo via data.
Process-orientation to enable scale
Consummate collaborator committed to communication excellence

Responsibilities

Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols.
Organize quarterly and annual workshops focused on providing program performance updates and roadmaps with a growth mindset.
Bring thought-leadership based on deep analysis of the SEA CRM program as well as a thorough understanding of industry trends and best practices.
Develop educational topics and presentations to share with Marketing leadership.
Set expectations with LOBs for annual CRM targets, and provide guidance and suggestions for closing gaps when targets are at risk of being missed.
Establish key criteria for determining "Best Practices" and ensure proper testing methodology is used when documenting results.
Identify new opportunities for B2B CRM to develop and/or grow key customer segments.
Add a B2B CRM Playbook to the current B2C version.
Create a new B2B CRM COE, including governance council, target setting, and planning process.
Direct implementation of new initiatives to improve CRM performance, including Ai for automated decisioning and content generation, and pre-deployment campaign auditing