Director, Content Strategy, Temporary Worker
About The Position
Temporary role, W2 Duration: ~February through July Hours: March–April: 40 hrs/week / May–July: 30 hrs/week Agency experience required Strong client-facing background Telecom experience preferred; financial services experience a plus Must be comfortable working independently with minimal oversight Content strategy for website redesigns (not content marketing) Join Merkle’s growing content strategy team! As a Content Strategy Director, you will drive strategic alignment with client business leaders and cross-disciplinary teams by guiding the creation, distribution, and governance of audience-centric content for best-in-class customer experiences. You will also help grow the content strategy capability by establishing tools, documenting best practices, and providing strategic points-of-view to elevate the value of content strategy in service and product design.
Requirements
- Bachelor’s degree in a related field and 7+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
- Experienced with content management systems and measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
- Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
- Willingness to be a proactive leader in content strategy and on project teams
Nice To Haves
- Telecom experience preferred; financial services experience a plus
Responsibilities
- Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
- Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Benefits
- paid holidays in accordance with dentsu policy, as well as safe and sick time
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What This Job Offers
Job Type
Full-time
Career Level
Director
