Director, Content Strategy

Smartsheet

3h•Remote

About The Position

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. Smartsheet is looking for a strong content strategist who will develop messaging, define our editorial strategy and manage all content development. This role will require a deep understanding of the buyer journey as well as a knack for storytelling and messaging development that informs, educates and inspires your audience. As a senior leader on the team, you will also help shape and scale our editorial strategy, driving best practices across the greater Marketing org. You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized while navigating a fast-paced environment. You thrive in a team that deeply values collaboration, feedback and learning. This position will work within the Growth Marketing team. We are a highly collaborative, team-oriented and results-focused group. This team drives an end-to-end approach to delivering a consistent pipeline across the customer journey, including planning, execution, reporting and continual optimization and improvement. The position is remote and can be based anywhere in the US. It reports into the VP, Global Growth Marketing.

Requirements

12+ years of content management and strategy experience, including SaaS B2B Marketing experience
Strong influencing ability and executive presence
Experience leading strategic planning, creative development, and full marketing programs
Proven success in building and growing highly engaged teams
Exceptional writing and editing skills, with demonstrated success creating compelling content that is tailored to goals and audiences
Excellent communications and organizational skills
Proven ability to work and thrive in a fast-paced environment
Comfortable managing multiple demands and meeting tight deadlines

Nice To Haves

Experience working at a fast growing company

Responsibilities

Develop a deep understanding of the buyer persona and pain points
Work with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns
Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
Engage customers, industry leaders and partners directly and work closely with them to create appealing content and assets tailored to trends and issues they care about.
Develop and lead an Editorial Board and Marketing team-wide editorial strategy
Understand business and orchestrated campaign goals and work with cross-functional teams to create a plan to achieve those
Heavily contribute to quarterly campaign planning and reporting
Heavily contribute to annual marketing strategy with an eye on the vision and MBOs
Work with Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap
Develop quarterly global campaign plan
Work with cross-functional marketing, product, and field teams to execute campaign tactics
Lead programs and initiatives that involve participation from multiple campaigns
Share best practices with campaign marketing counterparts and the greater Marketing org
Consistently look for opportunities to improve campaign processes or cross-functional collaboration
Offer new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans
Build repeatable tactic toolkits for optimal performance of campaign tactics and messaging
Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth.
Strong analytical skills to test, track and report out results and present them confidently
Offer suggestions for new ways to inspect results and measure performance of campaigns
Directly contribute to Quarterly Business Reviews with insights and suggestions for improvement
Lead, mentor and grow a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.
Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
Other duties as assigned

Benefits

Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)