Director, Content & Product Marketing

Impiricus • New York, NY

11h • Remote

About The Position

Impiricus is the first and only AI-powered HCP Engagement Engine, recognized by Deloitte as the #1 fastest growing company in North America. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus aims to transform how life sciences companies support physicians by ethically connecting HCPs to pharma resources, reducing go-to-market costs, and accelerating patient access to necessary treatments. The company provides AI technology and real-time channels to deliver clear, reliable, and evidence-based resources directly to HCPs through its unique access to the largest opted-in network of HCPs and their insights. Guided by a council of over 2000 HCP advisors, Impiricus ensures clinically meaningful, ethically grounded interactions that lead to better patient care. The Director, Content & Product Marketing is a senior, high-impact role for a highly creative, strategic, and execution-focused content leader. This individual will own and elevate the entire content ecosystem, leveraging AI to enhance speed and scope. The role involves shaping how Impiricus communicates its value across various platforms, including social media, website, thought leadership, speaking engagements, and video, by translating complex ideas into compelling narratives that resonate with the audience and drive growth.

Requirements

• A self-starter who takes ownership and runs with ideas from concept to execution
• Highly creative with strong instincts for what makes content engaging and differentiated
• A fast thinker and learner who can quickly get up to speed on complex products and industries
• Exceptional writer and editor with sharp attention to detail and tone
• Comfortable working with technical language and translating it into accessible, compelling narratives
• Experienced in using AI tools to enhance content creation and workflow efficiency (Ex. ChatGPT, Claude, etc.)
• Ambitious, resourceful, and energized by building something from the ground up

Nice To Haves

• Experience in AI, B2B, SaaS, or highly technical industries
• Background in storytelling for founders or executive brands
• Experience producing or directing video content

Responsibilities

• Own and execute a comprehensive content strategy across social, web, video, decks, and thought leadership
• Translate product capabilities, technical concepts, and customer use cases into clear, engaging, and on-brand content
• Develop high-quality copy across formats: short-form social, long-form articles, website content, and executive-level materials
• Lead the creation of speaking proposals, conference content, and executive thought leadership
• Partner closely with product, sales, and leadership to deeply understand our offering and customer needs
• Leverage AI tools to enhance creativity, accelerate production, and scale content output without sacrificing quality
• Maintain a consistent brand voice across all channels and touchpoints
• Create compelling sales and marketing collateral, including decks and customer-facing materials
• Identify new content opportunities and experiment with formats, channels, and storytelling approaches

Benefits

• Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• 100% paid short- and long-term disability, plus life and AD&D insurance
• Take the time you need with a flexible vacation policy — recharge your batteries your way
• Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• We’ll ship you the gear you need to create a comfortable workspace at home.
• Save for your future with tax advantages (and company match!)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed