Director Content and Engagement Strategy, CT Global Imaging

GE Healthcare Technologies Inc. • Waukesha, WI

38d

About The Position

GE HealthCare is seeking a visionary and collaborative Director Content and Engagement Strategy, CT Global Imaging to partner with our Global Imaging CT team, to lead innovative content strategies that bring product innovation to life and engage diverse global audiences. This role blends strategic thinking, creative execution, and data-driven insights to deliver compelling content across digital, traditional channels and commercial team. As a trusted partner to Product Marketing, you will translate product value propositions and market insights into impactful campaigns and buyer journey content that inspire action and advocacy. You will champion editorial excellence, leverage AI-powered tools, and foster cross-functional collaboration to ensure GE HealthCare's innovations are clearly articulated and widely understood. GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• 10+ years in proven experience in marketing communications, content development or product marketing
• Healthcare (preferably medical device) product experience and industry acumen
• Strong understanding of and creative approach to producing high-quality content and activation strategies
• Exceptional project management and cross-functional collaboration skills
• Demonstrated ability to develop innovative and creative solutions to complex challenges
• Proven track record of delivery to budgets and timelines.
• Strong understanding of and creative approach to producing high-quality content and activation strategies
• Strong problem-solving and decision-making skills based on market and customer insights
• Ability to interpret business outcomes and analytics data to translate insights into content and campaign strategies
• Editorial mindset with ability to anticipate and align with audience preferences
• Strong problem-solving and decision-making skills based on market and customer insights
• People leadership skills including expertise in change management.

Nice To Haves

• Knowledge of Imaging/Radiology product category offerings and commercial processes;
• Experience in B2B digital marketing strategies to drive commercial outcomes (content strategy, journey/campaign optimization)
• Experience with content strategy for customer facing content that can be leveraged by commercial teams
• Familiarity with AI tools for content creation and optimization
• Strategic thinker with strong creative execution capabilities
• Proficiency in data analysis, reporting, and business intelligence
• Excellent organizational and project management abilities
• Flexible and adaptable to changing priorities and multiple tasks
• Team-oriented, able to collaborate across diverse, cross-functional teams including sales and customer-facing roles

Responsibilities

• Plan and Execute Integrated Awareness Strategy and Tool Kits for New Product Introductions (NPIs)
• Delivery and Execute Activation Plans based on Marketing Strategy
• Lead Creation of Buyer Journey Content Offers
• Set and Uphold High Standards for Content Quality and Writing
• AI Integration & Process Optimization
• Campaign Performance Analysis

Benefits

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Chemical Manufacturing
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees