Director, Communications Multi-channel

Wal-Mart•Bentonville, AR

46d•$110,000 - $220,000•Onsite

About The Position

We're seeking a strategic and innovative communications leader to drive multi-channel activation and experimentation across Walmart's existing pharmacy and vision businesses as well as emerging businesses including Walmart Health and Walmart Everyday Health Signals (EHS). This role will lead the development and execution of integrated communication strategies that enhance patient engagement, support business growth, and enable cross-functional alignment. The ideal candidate will combine strategic storytelling, growth marketing, channel expertise and a test-and-learn mindset to optimize outreach and deliver measurable impact across every touchpoint. This role is based in Bentonville, AR and will report to the Senior Director of Data Analytics and Business Solutions. About the Digital Business Services Team We are a high-impact team at the forefront of business enablement innovation solution in healthcare. We are driving scalable business and data solutions across Walmart Health and Wellness to harness data-driven insights, improve patient engagement, and drive innovation across the health journey.

Requirements

10+ years of progressive experience in strategic communications, marketing, or brand strategy, with deep multi-channel leadership
Expertise in campaign development, digital activation, and message testing/optimization
Ability to translate insights into action with a strong analytical mindset
Demonstrated success leading teams through innovation and change
Bachelor's degree in communications, Marketing, Business, or related field
Bachelor's degree in Communications, Public Relations, Business, or related field and 5 years' experience in public relations, communications, or relevant area OR 7 years' experience in public relations, communications, or relevant area.
2 years' supervisory experience or experience leading cross-functional teams.

Nice To Haves

Expertise in healthcare, pharmacy, or retail communications (preferred)
Master's degree in communications, Marketing, Business, or related field
experience working as a staff member of a government official
Master's degree in Journalism, Communications, Public Relations, or related field
Working in a global environment

Responsibilities

Develop and oversee the multi-channel communications strategy supporting Walmart Pharmacy, Vision, WHRI, and EHS business enablement initiatives.
Design, implement, and manage campaigns across SMS, email, and app channels.
Ensure consistent messaging and tone that reinforce Walmart's healthcare mission, vision, and brand voice.
Devise and implement customer segmentation and deep personalization
Leverage analytics and insights to optimize performance across platforms.
Build a robust test, measure, and learn framework for communications effectiveness (A/B testing, personalization, channel mix optimization).
Champion experimentation practices to refine content, delivery methods, and emerging technologies (AI-driven communications, interactive content, etc.).
Establish routines and forums to align cross-functional stakeholders on campaign priorities, timing, and messaging consistency.
Serve as a trusted advisor to senior leadership on communication trends, risks, and opportunities.
Lead, mentor, and inspire a high-performing communications team while fostering a culture of creativity, accountability, and continuous improvement.

Benefits

Beyond our great compensation package, you can receive incentive awards for your performance.
Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.