Director Communications & Marketing, Institute for Policy Solutions (IPS) (Research Administration)

Johns Hopkins University•Washington, DC

64d•Hybrid

About The Position

We are seeking a Director Communications & Marketing, Institute for Policy Solutions (IPS) who will plan, design, implement and manage communications, marketing, earned media, owned media and paid media strategy and programs for a division with overall responsibility for advancing division initiatives. Will shape and advance the communications strategy, message, and brand across local, state, national and/or global communications. The Communications & Marketing Director may work closely with faculty, staff, students, the central communications & marketing team, and other media departments to ensure a comprehensive and coherent strategy through which communication materials are disseminated. The Director will be responsible for ensuring accurate representation of a division on multiple media platforms, for budget development, implementation and fiscal approval of communications and media-related projects.

Requirements

Bachelor's Degree in Communications, Marketing, or related field.
Ten years of related experience.
Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Branding - Advanced
Campaign Management - Advanced
Communications Planning - Advanced
Copywriting - Advanced
Content Management - Advanced
Editing - Advanced
Email Marketing - Advanced
Media Monitoring and Analysis - Advanced
Public Speaking - Advanced
Search Engine Optimization - Advanced
Stakeholder Engagement - Advanced
Workflow Management - Advanced
Writing - Advanced

Nice To Haves

Journalism experience.

Responsibilities

Providing vision, leadership, and counsel for the Initiative's communications, including articulating, and overseeing an integrated communications plan.
Developing and implementing a stakeholder communications strategy to share the Initiative's work with key stakeholders including but not limited to funders, school leadership, industry partners, and policymakers.
Proactively identifying strategic communication opportunities with internal and external partners. Developing benchmark criteria to track and evaluate the effectiveness of the communications strategies on a regular basis.
Responsible for visibility, branding, and promotion of the school/division/center through a variety of approaches, e.g., online and print media, radio/tv.
Creating and overseeing the creation of original content across a variety of platforms, across current and emerging channels.
Provide consultation and advice to the school/division/center senior leadership, faculty and staff on communications and marketing strategies and concerns.
Formulating and managing a comprehensive media relations strategy and program at the local, state, and national levels encompassing print, television, and social media outlets.
Establish effective communications and marketing policies and procedures, including identifying and selecting the most effective approaches.
Direct communications and marketing research to provide sound advice and consultation to school/division leadership.
Evaluate the effectiveness of communications and marketing efforts and implement changes and best practices.
Foster relationships with various media outlets; may have national and international scope.
Collaborate with development staff representing respective area to develop effective fund-raising materials.
Manages professional staff; manage budget for department.
Overseeing budget, implementation and fiscal approval of communications and media-related projects. Developing and managing agreements and contracts with external communications rms.
Perform other related duties as requested.