Director, Communications Design, B2B

Omnicom Media•New York, NY

12h

About The Position

Initiative believes in the power of media to reshape the industry and orchestrate a brand’s entire consumer experience by balancing what unites people and what makes them different. They build Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile, prioritizing media responsibility, diversity, brand safety, and sustainability. The agency fosters an inclusive environment for its 6,000+ talent across 90+ markets, aiming to create a better media company and industry. Initiative's core values are INDIVID[YOU]ALITY, INSTINCT, IMPACT!, and IMAGINATION. As Director, Communications Design, you are responsible for designing the blueprint for cultural ideas to spread through communications planning excellence, integration, and growth performance for clients and brands. This role involves translating the communications strategy into an actionable idea platform, in collaboration with creative partners, to drive behavioral change at all connection points. A passion for creating innovative connections that grow brands is essential. You will work with the Strategy team on the Connections Architecture, manage the design of fully integrated communications plans across owned, earned, and paid connections, and collaborate with analytics leads to identify appropriate audience and data strategies for growth. You will also lead relationships with SBUs and client agencies throughout the design stages and work with the Partnerships team to evaluate and select partners and allocate appropriate spends across the Communications Design blueprint.

Requirements

8-10 years of proven experience in B2B marketing, B2B media strategy & planning, B2B consulting, or a similar role.
Deep expertise in B2B marketing and tactics. Proven ability to scale designing and scaling Demand Gen and ABM programs.
Able to think strategically, using a balanced analytical and creative approach.
Proven ability to collaborate and co-create with clients, take them out of their comfort zone, and manage through change.
Strong ability to present complex strategies and insights to senior stakeholders; comfortable communicating with both creative and analytical audiences.
Collaborative leader who is able to bring together internal and external stakeholders from different disciplines (Media, Marketing, IT / MarTech, Analytics, FP&A).
Experience in data analysis and performance reporting, translating observations into actionable insights.
Excellent organizational and project management skills with experience managing large clients and high volume of activity.
Hands-on experience with B2B MarTech platforms (e.g., Salesforce, DemandBase, Linkedin Campaign Manager, etc.) and marketing automation systems.
Experience with multi-touch attribution models, customer journey mapping, and connecting marketing metrics to revenue outcomes.
Working knowledge and experience with current media trends and innovations.
Comfortable moving between managing teams on workstreams to being an individual contributor on workstreams.

Responsibilities

Audit current media capabilities and ways of working.
Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth.
Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps.
Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.
Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns.
Bring B2B competitive landscape and emerging tech / platforms updates to cross-functional stakeholders.
Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies.
Define process and ways of working with cross-functional stakeholders to ensure workstream progress and implementation.