Director, Communications and Public Affairs

CHCI•Washington, DC

169d•Hybrid

About The Position

The Director of Communications and Public Affairs is a key member of the CHCI team, focused on marketing, branding, printed materials, and digital communication. This position will report directly to the Chief of Staff. The Director of Communications and Public Affairs will also contribute to developing CHCI’s digital strategy on all the organization’s social media platforms and will be responsible for creatively engaging external audiences and stakeholders. This includes long-term communications rollout strategies as well as the day-to-day functions of the communications team. This individual will build and manage relationships with key entities to support CHCI’s programs and events, as well as to drive broader awareness and donor support for the organization.

Requirements

Substantial experience/expertise in one of the following fields: English language, journalism, public relations, marketing, public policy, communications, or related field.
At least 6+ years of communications and/or brand marketing experience, including at a leadership level.
At least 3+ years working in or with nonprofit organizations and the nonprofit sector.
Excellent writing, editing and communications skills.
Impeccable managerial and interpersonal skills and proven ability to successfully manage staff.
Ability to work strategically and collaboratively across the organization.
Effective, versatile, and action oriented.
Proficiency with communications tools such as Canva, Mailchimp, Social Media and website management systems.
Commitment to the mission of the Congressional Hispanic Caucus Institute.

Nice To Haves

Demonstrated commitment to and understanding of the Latino community, with a specific focus on first-generation college students and graduates and Generation Z.
Experience working with policy organizations and/or Capitol Hill.
Spanish-language proficiency (written and spoken).

Responsibilities

Develop and implement an integrated strategic communications plan to advance CHCI’s brand identity, broaden awareness of its programs, events, activities, and priorities, and increase visibility across key stakeholder audiences.
Create marketing and communications strategies that will allow CHCI leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including donors, corporate partners, community leaders, key influencers, and potential program applicants.
Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and to define and execute appropriate strategies to support them.
Provide creative direction for marketing campaigns, ensuring alignment with CHCI strategic priorities.
Oversee all print and online communications such as event programs, promotional materials, annual reports, email blasts, e-newsletters, web content, invitation letters, conference session descriptions, event recaps, etc.; social media activity including Facebook, X, Instagram, LinkedIn, TikTok, and other online platforms; as well as maintenance of brand and messaging consistency and advancement of brand awareness and visibility efforts.
Track and report key communications metrics, including for CHCI events, convenings, and programs.
Assess effectiveness of marketing and communications efforts and recommends strategies to improve reach, engagement and visibility.
In concert with development staff, manage communications activities that attract, engage, and maintain relationships with funders, donors, and sponsors, including ensuring that marketing, branding, social media, and communications-related benefits and deliverables for CHCI sponsors are fulfilled in a timely and accurate manner.
Prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed – including for CEO presentations.
In concert with programs staff, promote and share information about CHCI’s leadership development programs to attract highly competitive applicants and highlight program activities and participant and alumni profiles.
Promote events and convenings, and recruit registrants and attendees for CHCI’s leadership conference and awards gala, issue summits, and other events in concert with events staff.
Implement communications activities that build and nurture relationships with the CHCI alumni network, highlight alumni achievements, and promote alumni activities in concert with alumni relations staff and CHCI Alumni Association.
Supervise and manage communications consultants as needed
Travel as required.