Director Commercial Enablement

Myriad Genetics

About The Position

Role Overview The Director of Commercial Enablement leads the strategy, implementation, and optimization of the commercial technology ecosystem, with Salesforce (SFDC) as the core platform. This role owns the CRM roadmap, drives system adoption and usability, and ensures that processes, workflows, content, and training support an effective end‑to‑end go‑to‑market (GTM) motion. The director partners across Sales Leadership, Commercial Operations, Marketing, Product, and Technology to align strategy and execution. Key Responsibilities CRM Strategy & Ownership Serve as the commercial business owner of Salesforce and lead CRM relaunch and enhancements. Translate sales and leadership needs into clear functional and technical requirements. Improve usability, data integrity, workflow automation, reporting, and adoption. Monitor system usage, identify gaps, and manage the enhancement backlog and sprint planning. Enablement & Workflow Optimization Develop and execute enablement strategies aligned to GTM priorities and business objectives. Map current‑state vs. future‑state workflows to streamline processes and eliminate friction. Design scalable sales workflows that improve productivity and consistency across teams. Training, Support & Adoption Provide training and support for Salesforce and adjacent tools. Drive adoption through structured feedback collection, process improvements, and user education. Translate field insights into enhancements that improve seller and leader effectiveness. Cross‑Functional Partnership Partner across Sales, Operations, Marketing, and Technology to align CRM and enablement needs. Ensure processes support core commercial priorities such as forecasting, territory planning, and pipeline management.

Requirements

Bachelor’s degree required; business or related field preferred.
15+ years in sales enablement, sales operations, commercial technology, or similar roles.
5+ years of hands‑on Salesforce experience; SFDC administrator background strongly preferred.
Strong understanding of modern enterprise selling motions and productivity levers.
Strong skills in requirements development, user stories, and technical documentation.

Nice To Haves

Experience owning CRM platforms in life sciences, biotech, diagnostics, medical device, or adjacent industries (preferred).
Salesforce Certified Administrator; additional certifications (Platform Developer, Business Analyst) preferred.
Experience with sales and marketing technologies (e.g., Looker, Seismic).

Responsibilities

CRM Strategy & Ownership Serve as the commercial business owner of Salesforce and lead CRM relaunch and enhancements.
Translate sales and leadership needs into clear functional and technical requirements.
Improve usability, data integrity, workflow automation, reporting, and adoption.
Monitor system usage, identify gaps, and manage the enhancement backlog and sprint planning.
Enablement & Workflow Optimization Develop and execute enablement strategies aligned to GTM priorities and business objectives.
Map current‑state vs. future‑state workflows to streamline processes and eliminate friction.
Design scalable sales workflows that improve productivity and consistency across teams.
Training, Support & Adoption Provide training and support for Salesforce and adjacent tools.
Drive adoption through structured feedback collection, process improvements, and user education.
Translate field insights into enhancements that improve seller and leader effectiveness.
Cross‑Functional Partnership Partner across Sales, Operations, Marketing, and Technology to align CRM and enablement needs.
Ensure processes support core commercial priorities such as forecasting, territory planning, and pipeline management.