Director, Commerce

Omnicom Media US PHD•New York, NY

4d•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. As the Director of Commerce, you are an absolute Retail Rockstar thriving in the fast-moving, demanding environment that is media strategy, planning and activation. You love agency account management and establishing strong trusting relationships with clients, retail partners, and internal stakeholders. You are not afraid to have a strong POV or to challenge legacy ways of working. You are open to receiving and giving feedback across teams as we constantly iterate to identify the best, most effective and efficient ways of working and process.

Requirements

Minimum of 8-10 years total performance and retail media experience
Strong understanding of the broader media ecosystem and how retail is integrated across the consumer journey
Curious and constantly seeking to learn to keep pace in the quickly evolving retail media landscape
Having a high EQ and an intuitive understanding of how to keep teams focused amidst multiple changing priorities
Not intimidated by data; in fact you are drawn to data and insights as the oxygen that fuels the elevation of media strategy and activation
Ability to tease actionable insights from performance trends and articulate in a narrative that is simple and easy to understand
The innate ability to win friends and influence people across teams both internally and externally

Responsibilities

Lead retail media strategy and planning across a portfolio of CPG brands across multiple retailers including Amazon, Walmart, Target, etc.
Lead connected commerce strategy and planning ensuring retail data and insights are leveraged in brand and national media for total strategic and activation alignment
You understand and are up to date on the latest retailer offerings to ensure we are always at the cutting edge of testing new opportunities and extracting maximum value with our retail partners
Partner across multiple discipline teams such as search, social, programmatic, video, and analytics to deliver holistic, omnichannel brand solutions inclusive of yearly audience planning and strategy across media types.
You will self-upskill to be the subject matter expert on all aspects of CPG category marketing
Establish strong relationships with clients and retail partners built on trust and collaboration