Director Business Unit Engagement, US Oncology

Merck • North Wales, PA

1d • Hybrid

About The Position

The Business Unit Engagement Director (BUED), US Oncology will be responsible for managing a team of Campaign Development Leads (CDLs) in the development and delivery of promotional campaigns, customer-centric educational resources, and multichannel assets to achieve business objectives and drive results. Works within and across the US Oncology organization to align on business priorities and translates brand strategy into customer experiences and promotional assets, across relevant channels and media opportunities. Ensures that all promotional work reflects a deep understanding of Oncology customers and their needs, and that these insights are thoughtfully incorporated into credible and compelling customer engagements.
Additionally, this leader will play a critical role and be responsible for supporting a successful formation and integration within their area of responsibility across people, processes, and technology within the Oncology Business Unit. Key responsibilities include:
People Integration: Lead change management initiatives to align teams, foster collaboration, and build a unified culture. Identify talent gaps and champion professional development to ensure the team is equipped for the to be successful
Process Integration: Establish and harmonize workflows, standardize best practices, and streamline campaign planning and execution across legacy and new systems. Implement robust performance tracking and feedback mechanisms to ensure continuous improvement.
Technology Integration: Oversee the adoption and integration of digital platforms, channels, data analytics tools, and CRM systems to enable seamless operations and data-driven decision-making. Ensure technology solutions support both current and future business needs.
To accelerate growth and maximize opportunity, the Director must:
Identify and assess capability gaps, recommending investments in talent, technology, or partnerships.
Work with the business to drive strategic planning to uncover new market opportunities and optimize resource allocation.
Foster a culture of innovation, agility, and accountability
Work across stakeholders to ensure executional excellence of strategic marketing plans to achieve key business objectives

Requirements

• Minimum of 7 years in Pharmaceutical or Healthcare Marketing (e.g., Brand, Customer, or Channel marketing). Demonstrated ability to develop and execute marketing strategy.
• Minimum of 2 years of direct-line people management.
• Experience in US commercial business or marketing roles.
• Product Launch experience in Marketing, Sales, or other commercialization functions.
• Demonstrated experience leading cross-functional collaboration and partnerships .
• Strong change management and organizational development skills.
• Advanced knowledge of digital marketing, data analytics, and technology adoption.
• Strategic thinking with the ability to identify and act on growth opportunities.
• Excellent communication, influence, and stakeholder management abilities.
• Proven ability to build high-performing, collaborative teams in dynamic environments.

Nice To Haves

• Oncology therapeutic experience
• Web and digital platform experience
• Excels when addressing ambiguity, working outside existing processes or structures.
• Ability to establish networks across stakeholders to drive influence and alignment.
• Test and learn mindset to drive culture of innovation.
• Committed to applying agile values, principles, and practices.

Responsibilities

• Leads an omnichannel promotions team for assigned Oncology brands and therapeutic areas, as well as cross-franchise promotional initiatives. Responsibilities may span healthcare professionals, consumers/patients, payers, and key account customers.
• Oversees and shapes the communication strategy and demonstrates a deep understanding of customer channel preferences and behavioral segmentation. Proactively identifies issues/risks and works quickly to implement solutions. Facilitates rapid, disciplined decision-making and identifies opportunities for increased effectiveness and efficiency of business operations and outcomes.
• Leads several Campaign development leads (CDLs) to develop and execute promotional plans that (1) are integrated across customers and channels, (2) have detailed objectives and metrics plans, and (3) ensures promotional plans are refined to realize optimal return on investment.
• People Management: Demonstrates key leadership behaviors to create a high-performing and engaged team. Responsible for talent development and management of direct reports, in accordance with employee development plans and company policies.
• Transformational leadership: Drives strategic initiatives to improve business results, customer experience, and compliance. Demonstrates the ability to sponsor and coach Agile ways of working. Leads the capabilities development of the team, supporting the culture and mindset shift associated with agile work processes.
• Planning and Financial Management: Leads the planning process for the Oncology omnichannel promotions, with a focus on promotional effectiveness, Customer Journeys, and innovation. Maximizes the effectiveness of the promotional budget, consistent with financial business objectives.
• External Agency Management: Manages agency partnerships to ensure deliverables are of high quality, aligned to strategic business objectives, operating expectations, and customer needs. Oversees agency performance management and remediations. Accountable for the integration and proficiency of the Agency model for Respiratory and leads future evolutions and capabilities.
• Remains current on trends in agile methodology and design thinking. Identifies industry-wide best practices and innovations.

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees