Director - Business Strategy & Outreach - Post Acute

Prisma Health • Greenville, MT

23d

About The Position

Inspire health. Serve with compassion. Be the difference. Job Summary Responsible for the planning, strategy, organization and direction for strategy, growth and outreach of Prisma Health Home Health, Hospice, Hospital at Home, Durable Medical Equipment, and Program for All-Inclusive Care for the Elderly (PACE) Health Plans. Lead the intake teams in all related service lines. Develop and execute comprehensive business development plans to achieve growth targets, including market expansion and service line development. Identify and cultivate relationships with key stakeholders such as hospitals, physician groups, skilled nursing facilities (SNFs), assisted living facilities (ALFs), and payors to drive referrals and partnerships. Responsible for leading the logistics and operational tactics necessary to support program expansion including Certificate of Need requirements, facilitating hiring/recruiting of staff to support services, and development of business plans including financial models. Essential Functions All team members are expected to be knowledgeable and compliant with Prisma Health's purpose: Inspire health. Serve with compassion. Be the difference. Market analysis & expansion: Conduct market research in collaboration with marketing and planning teams to identify growth opportunities, underserved areas, and emerging trends in home health and hospice care12. Develop and implement strategies to expand into new geographies and deepen market penetration in existing locations Collaborate with community liaisons or business development professionals to align divisional strategies with system strategies. Stakeholder engagement & outreach Act as the primary liaison between referral sources and internal teams, ensuring seamless communication and coordination. Maintain and expand the customer base by building and sustaining rapport with key consumers and identifying new business opportunities. Operational Integration Monitor and report on the cost-effectiveness of business development efforts and ensure alignment with organizational objectives2. Collaborate with clinical and operations teams to align business development with patient care delivery Travel and Outreach Travel regularly to meet with stakeholders, attend industry events, and oversee business development initiatives in various regions Consults and collaborates with service line directors, administrators, senior management and medical staff leadership in planning to meet system goals and objectives and to ensure continuity and quality of patient care. Provides operational support to service lines with any Certificate of Need completions, assist in the hiring of staff required to support service line growth. Provide support as needed. Analyze industry trends, competitor performance, and internal capabilities to inform strategic decisions. Establish and track KPIs related to growth, referral patterns, admissions, market penetration, and patient outcomes. Leads the intake teams for HH, Hospice and PACE ensuring census growth that supports a positive patient experience and high team member engagement. Performs other duties as assigned.

Requirements

• Education – Master's Degree - MBA, MHA, MPH or similar
• Experience – 5 years of l eadership experience in home health, hospice, or related healthcare services.
• In Lieu Of In lieu of the education and experience noted above, a Bachelor's degree and ten (10) years of leadership experience in home health, hospice, or related healthcare services may be accepted.
• Knowledge of office equipment (fax/copier)
• Proficient computer skills (word processing, spreadsheets, database)
• Strong strategic planning, financial modeling, and market analysis capabilities
• Excellent interpersonal, negotiation, and communication skills.
• Travel to local and regional sites, partner meetings, or industry conferences as needed

Responsibilities

• Market analysis & expansion: Conduct market research in collaboration with marketing and planning teams to identify growth opportunities, underserved areas, and emerging trends in home health and hospice care12. Develop and implement strategies to expand into new geographies and deepen market penetration in existing locations Collaborate with community liaisons or business development professionals to align divisional strategies with system strategies.
• Stakeholder engagement & outreach Act as the primary liaison between referral sources and internal teams, ensuring seamless communication and coordination. Maintain and expand the customer base by building and sustaining rapport with key consumers and identifying new business opportunities.
• Operational Integration Monitor and report on the cost-effectiveness of business development efforts and ensure alignment with organizational objectives2. Collaborate with clinical and operations teams to align business development with patient care delivery
• Travel and Outreach Travel regularly to meet with stakeholders, attend industry events, and oversee business development initiatives in various regions Consults and collaborates with service line directors, administrators, senior management and medical staff leadership in planning to meet system goals and objectives and to ensure continuity and quality of patient care.
• Provides operational support to service lines with any Certificate of Need completions, assist in the hiring of staff required to support service line growth. Provide support as needed.
• Analyze industry trends, competitor performance, and internal capabilities to inform strategic decisions.
• Establish and track KPIs related to growth, referral patterns, admissions, market penetration, and patient outcomes.
• Leads the intake teams for HH, Hospice and PACE ensuring census growth that supports a positive patient experience and high team member engagement.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees