Director Business Intelligence & Digital Analytics (Hybrid)

AAA Brand • Lake Mary, FL

3d • Hybrid

About The Position

We are seeking a Director of Business Intelligence & Digital Analytics to lead the next evolution of enterprise analytics and digital experience strategy. This leader will play a pivotal role in transforming how data is leveraged across the organization, turning complex information into clear insights that drive growth, innovation, and exceptional member experiences. In this role, you will guide enterprise analytics strategy, lead high-performing teams, and build the systems that enable leaders to make faster, smarter, and more confident decisions. You will also play a key role in advancing digital product development by implementing and optimizing the Adobe Experience Cloud platform, helping unlock new capabilities in digital engagement and customer insights. This is an opportunity to shape how analytics powers strategy across digital platforms, branch operations, call centers, and field services—while partnering closely with executive leadership and cross-functional teams across the organization.

Requirements

• Passion for data-driven decision making and the ability to translate analytics into business impact.
• Strong analytical and strategic thinking capabilities, with experience turning complex data into actionable insights.
• Exceptional communication and storytelling skills, with the ability to present insights clearly to executive leadership and cross-functional stakeholders.
• Proven ability to lead multiple initiatives simultaneously, manage shifting priorities, and deliver measurable results.
• A proactive mindset with a history of identifying opportunities, testing ideas, and delivering innovative solutions.
• Ability to lead through ambiguity and transformation, influencing both tactical decisions and long-term strategy.
• Strong collaboration skills with experience working across technology, marketing, product, analytics, and business teams.
• Deep understanding of digital optimization and experimentation frameworks, including A/B or multivariate testing.
• Bachelor's degree in a quantitative discipline such as Economics, Statistics, Mathematics, Marketing, Psychology, or a related analytical field.
• 10+ years of experience in analytics, digital strategy, or data-driven marketing.
• 5–8 years of experience in digital analytics, supporting digital commerce, customer journey optimization, or online sales performance.
• 2+ years of hands-on experience in conversion rate optimization (CRO) and experimentation frameworks.
• 3–5 years of leadership experience, including managing analysts or leading cross-functional teams.
• Experience with enterprise analytics platforms, including Google Analytics (UA/GA4), Looker Studio / Data Studio, and/or Adobe Analytics and Experience Cloud.
• Experience with testing, targeting, and optimization platforms, such as Adobe Target, Optimizely, Google Optimize, or similar tools.
• Proven experience analyzing digital campaign performance across multiple channels, including display advertising, social media, and digital marketing platforms.
• Experience serving as a trusted advisor to executive stakeholders, translating complex data into strategic recommendations.
• Experience managing third-party vendor relationships, including vendor selection, negotiation, and performance oversight.

Responsibilities

• Define and lead the enterprise business intelligence and digital analytics strategy, enabling data-driven decision making across digital, branch, telephone, and field service channels.
• Establish enterprise measurement standards that ensure consistent tracking of traffic, campaign performance, lead generation, and conversion across all digital platforms.
• Provide strategic leadership for analytics platforms, data frameworks, and reporting capabilities that support organizational insights and long-term growth initiatives.
• Oversee the development and governance of enterprise data infrastructure, including cloud-based platforms such as Snowflake, data architecture, data quality standards, and master data management.
• Lead and develop a high-performing analytics team responsible for transforming complex data into actionable insights that drive business strategy.
• Partner closely with business leaders, technology teams, and Information Security to ensure secure, compliant, and scalable data practices.
• Direct the development of enterprise dashboards and business intelligence reporting that enable leadership to monitor key performance indicators and strategic metrics.
• Drive digital experimentation and optimization initiatives, including A/B and multivariate testing, to continuously improve customer experience and digital performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director