Director, Business Insights Analytics - Respiratory

Merck • Montgomery Township, PA

7d • Hybrid

About The Position

The Director, Business Insights Analytics will be responsible for developing and communicating data-driven and actionable insights that drive greater customer and market understanding to inform launch & go-to market strategies and help meet in-line commercial objectives.
The individual in this role will be an independent contributor as well as lead a team and, together, will act as the Commercial Insight & Analytics Lead for US marketing teams. The ideal candidate will lead an insight team consisting of functional teams across market research, data strategy, forecasting, resource effectiveness, measurement, marketing/sales operations, digital analytics, competitive insights and strategy. This person will help scope, design, and deliver well-defined projects and insights; and track value ‘at stake’ and value realized.
The preferred candidate should have intellectual curiosity, entrepreneurial spirit, consultative mindset, strong understanding of healthcare & pharma marketing. The person should be able to identify the data, analytics and research needs to define, enable, and inform commercial strategies of our brand and business leaders. The selected candidate should have a good understanding of US data landscape, commercial analytics capabilities, and technology. This person should have demonstrated the ability to create structure, break down unstructured problem statements into solvable chunks, articulate what needs to be answered through new pieces of research and what needs to be addressed through secondary data driven analytics. The candidate should have strong Respiratory expertise/therapeutic area knowledge.
This role will require interfacing and collaborating with many teams. The candidate should demonstrate consistently strong leadership skills. The preferred candidate should have led cross functional teams in their prior roles, demonstrated the ability to develop talent and create a strong team culture that brings the best out of everyone in the team. The person will have a growth mindset and embody a culture of continuous learning. Effective communication skills are essential for a candidate to be successful in this role.
Individuals in this role should have shown the ability to mentor, coach, and lead teams (direct line management and indirect management of individuals with a dotted reporting line). The individual will develop the next generation of leaders within DHH (Digital Human Health) It is critical for the candidate to create a team culture where team members are focused on ‘things that matter’, empowered to act with urgency, actively innovate and are supported through continuous learning and feedback process. The chosen candidate should be a leader that strongly believes and embraces diversity, equity, and inclusion in the workplace. Individuals with prior experience leading high performing teams is highly desired.

Requirements

• Undergraduate degree in related discipline is required.
• Minimum of 7+ years of marketing insights and strategy support and expertise in delivering complex analytical projects in the pharmaceutical/biotech industry using brand analytics, market research and/or large patient or physician databases for US
• Experience and/or deep knowledge in respiratory and chronic diseases
• Minimum 3+ years in leading commercial insights teams
• Business Analysis
• Commercial Analytics
• Commercial Strategies
• Communication
• Computer Science
• Customer Engagement
• Data Science
• Demand Management
• Digital Analytics
• Go-to-Market Strategies
• Health Sciences
• Innovation
• Leadership
• Marketing
• Marketing Data Analytics
• Marketing Leadership
• Marketing Operations
• Market Research
• Requirements Management
• Sourcing and Procurement
• Stakeholder Relationship Management
• Strategic Planning
• US Marketing

Nice To Haves

• MBA or Master’s or Doctorate degree in Decision Science, Marketing, Engineering, Public Health, Biological Sciences, Nursing, Pharmacy, Mathematics, Economy, Statistics, Computer Science, Medical Sciences is preferred.
• Business Insights
• Collaborating

Responsibilities

• Engage with disease aligned teams and leaders across the US commercial organizations to understand their strategic priorities across the commercial value chain from Business Development, Pipeline management to commercial development across launch and in-line assets and indication management. Can translate priorities into business needs and enable interconnected problem solving.
• Be a thought leader and strategic partner for commercial teams and senior marketing leaders. Engage, influence and, if needed, challenge commercial partners as an equal partner. Establish and manage close relationships with partners and stakeholders within DHH, marketing, sales, business operations, medical and finance.
• Lead other Associate Directors, Senior Specialists and Specialists with direct line management responsibility. The candidate should be able to lead their own teams and cross-functional insights Pods, comprised of cross-functional stakeholder groups across DHH and other parts of the organization.
• Communicate & collaborate effectively with cross functional teams with competencies in market research, forecasting, commercial analytics, data science, customer engagement, data strategy, population health, competitive insights, marketing operations, medical & clinical backgrounds.
• Develop and own commercial insight generation strategy and roadmap.
• Articulate how the work, done till date, ties to business priorities, identify unmet needs and gaps that needs to be addressed. Develop a plan to address the additional needs and/or gaps to enable brand and commercial strategy by working with the functional leaders across the Digital Human Health (DHH) organization.
• Understand the full book of work underway and planned to support a disease area or business unit. Work with cross functional teams to articulate the value or impact of each piece of work. Create a process to better articulate the ‘so what’ and ‘now what’ and track realized business value.
• Work with marketing leadership to prioritize the work that needs to be done considering the capacity availability within DHH
• Understand the key takeaways from work done till date (across DHH) and enable insight syndication.

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director