About The Position

As Director of Business Development, you will be the driving force behind strategic growth initiatives, leading client acquisition and expansion efforts across key markets. You'll serve as a trusted advisor to clients, translating complex shopper marketing and connected commerce data into actionable insights that shape future strategy and deliver measurable impact.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field required.
  • 5-8 years of progressive experience in business development, with a minimum of 3 years in a shopper marketing agency or similar environment focused on CPG clients.
  • Business Acumen : Proven ability to prospect new business through industry research and cold outreach, build a robust pipeline, and close deals effectively.
  • Strategic Storytelling : Skilled in crafting compelling narratives and selling ideas to senior business leaders.
  • Presentation Excellence : Stellar presentation skills with the ability to lead and engage client meetings at the executive level.
  • Analytical Thinking : Strong capability to interpret complex data and translate it into actionable business solutions.
  • Relationship Building : Adept at cultivating long-term, trust-based client relationships.
  • Entrepreneurial Mindset : Self-starter with a passion for innovation and growth.
  • Collaborative Leadership : High energy, positive thinker, confident, and consultative in approach.
  • Communication Mastery : Exceptional interpersonal and writing skills with acute attention to detail.
  • Mobility : Willingness and ability to travel up to 10%.
  • Analytical and detail-oriented
  • Strong time management and decision-making skills
  • Comfortable working independently
  • Sales-driven with excellent communication skills

Responsibilities

  • Lead Revenue Growth : Develop and execute innovative lead generation strategies to meet and exceed new business goals for CROSSMARK.
  • Strategic Pipeline Management : Build and maintain a robust pipeline using enterprise-level lead qualification frameworks, targeting both new prospects and existing clients for full-service integration.
  • Client-Facing Leadership : Collaborate with Business Strategists to deliver high-impact, top-to-top presentations that influence senior stakeholders and drive business outcomes.
  • Contract & Pricing Alignment : Partner with Deal Desk to ensure accurate pricing and timely contract execution aligned with scope and client expectations.
  • Analytics & Measurement Strategy : Own all analytics and measurement initiatives, leveraging proprietary frameworks to guide shopper marketing and connected commerce strategies.
  • Insightful Storytelling : Synthesize complex data into compelling narratives that build trust, demonstrate value, and influence client decision-making.

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What This Job Offers

Job Type

Full-time

Career Level

Director

Industry

Professional, Scientific, and Technical Services

Number of Employees

5,001-10,000 employees

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