Director, Business Development and Marketing

Lifepoint HealthIrvine, CA
27d$120,000 - $140,000

About The Position

Join us in opening UC Health - Irvine Rehabilitation Hospital, a brand-new 52 bed inpatient rehabilitation facility (IRF) opening its doors in summer of 2026. Your experience matters UC Health – Irvine Rehabilitation Hospital is part of Lifepoint Health , a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. By joining our team, you’re embracing a vital mission dedicated to making communities healthier ® . Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve. How you’ll contribute The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team. A Director of Business Development who excels in this role: Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors. Will be the managing director over the clinical liaison and admissions teams. Must have a strong understanding and ability to work in all business development roles, as needed. Develops and manages the marketing department's operating budget.

Requirements

  • Clinical License or Bachelor’s Degree
  • Minimum of 5 years’ experience in healthcare management preferred.
  • Excellent skills needed in forecasting, market based planning, communications and public relations.
  • Valid driver’s license and clean driving record

Responsibilities

  • Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded.
  • Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
  • Will be the managing director over the clinical liaison and admissions teams.
  • Develops and manages the marketing department's operating budget.

Benefits

  • Comprehensive Benefits : Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
  • Financial Protection & PTO : Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
  • Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
  • Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
  • Professional Development : Ongoing learning and career advancement opportunities.
  • Opening a Brand-New Hospital : Join a team of accomplished leaders to open a brand-new hospital, built from the ground up with cutting edge technology and equipment.
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