Director – Business Development, AdvisorTarget Reach

Broadridge•New York, NY

4d•$150,000 - $165,000

About The Position

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. The Business Acquired by Broadridge in May of 2024, AdvisorTarget is the industry leader in providing behavioral intent insights on what financial professionals are in the market for now. AdvisorTarget clients include some of the largest asset managers and wealth managers in the US markets, as well as fintechs and issuers. AdvisorTarget Reach is an advertising solution for financial services companies to target advertising to High-Net-Worth Investors and Financial Professionals. The Role The Director – Business Development for AdvisorTarget Reach will be responsible for leading commercial efforts and growing the AdvisorTarget Reach business. More specifically, this role will be responsible for the following:

Responsibilities

Lead biz dev efforts with Ad Networks for the commercial use and integration of AdvisorTarget data.
Lead sales efforts with ad agencies and direct clients to sell advertising targeting both high net worth individual investors and investment professional.
Lead business development efforts with publishers to integrate AdvisorTarget Reach data for targeting and to build a back fill network for Advisor campaigns, providing access to the AdvisorTraget audience outside of the Google Ads environment.
Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors
Lead efforts to build O&O sites to scale (starting with FinSum) so we can run campaigns on our own properties resulting in better margins on sold campaigns.
Develop new data products to bring to market as to expand AdvisorTarget Reach offering

Benefits

Bonus Eligible
Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work.
We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.
Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.
Broadridge is committed to creating an engaging workplace for the most talented associates in our industry.
We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability.
As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment.
Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success.
We believe that our associates are our most important asset.
Encouraging professional development opportunities is a core part of our culture.
Broadridge provides educational opportunities, including formal classes, training programs and events.
To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery.
Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.