Dir, Brand Strategy
About The Position
WOW! is seeking a visionary Director of Brand Strategy to define, protect, and evolve the strategic direction of our brand. This leader will own WOW!’s brand positioning, messaging architecture, visual identity, creative standards, and brand investment strategy — ensuring we show up consistently, distinctively, and powerfully across every customer touchpoint. You will translate business strategy into a compelling brand narrative that fuels subscriber growth, strengthens differentiation, and builds long-term brand equity in a competitive marketplace. This is a high-impact role for a strategic storyteller who understands how brand and performance work together to drive measurable business results.
Requirements
- 10+ years of brand strategy, brand management, or integrated marketing leadership
- Experience managing creative agencies and production vendors
- Strong strategic thinking and storytelling skills
- Deep understanding of how brand and performance marketing work together
- Exceptional communication and executive presentation skills
Nice To Haves
- Experience in telecom, broadband, subscription, or consumer services preferred
- Clear, differentiated brand positioning in competitive markets
- Consistent creative execution across all customer touchpoints
- Increased brand awareness, consideration, and preference
- High-performing creative campaigns that drive both equity and growth
- Strong cross-functional alignment around brand standards
Responsibilities
- Brand Strategy & Positioning Define and evolve WOW!’s brand positioning, value proposition, and messaging framework
- Develop clear brand architecture across residential, business, and future growth segments
- Translate corporate strategy into compelling brand narratives
- Establish long-term brand equity goals and measurement frameworks
- Brand Governance & Guidelines Own and maintain all brand guidelines, including visual identity, tone of voice, messaging hierarchy, and usage standards
- Ensure brand consistency across all internal and external communications
- Develop scalable brand toolkits for field marketing and local market activation
- Act as brand steward across cross-functional teams
- Creative Direction & Execution Oversee creative strategy and execution across campaigns and always-on marketing
- Partner with internal creative teams and external agencies to develop breakthrough campaigns
- Ensure creative work aligns with brand strategy and performance objectives
- Approve final creative across paid, owned, and earned channels
- Production Oversight Lead end-to-end production for video, audio, digital, print, direct mail, and broadcast assets
- Manage production timelines, vendor relationships, and quality control
- Balance speed-to-market with high creative standards
- Drive cost-efficient production practices
- Brand Budget & Resource Management Own and manage brand investment budgets
- Allocate spend across campaign development, production, research, and tools
- Ensure disciplined financial stewardship
- Cross-Functional Collaboration Partner with Growth Marketing to ensure brand and performance strategies are aligned
- Support Sales, Product, and Customer Experience teams with brand messaging
- Align brand storytelling with market expansion initiatives
- Contribute to executive-level brand reporting and planning
- Other duties as assigned
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off & company holidays
- Tuition reimbursement for continued development
- Employee broadband discounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
