Director, Brand Strategy Engagement

Wyndham Hotels & Resorts•Parsippany, NJ

2d•$150,000 - $155,000•Onsite

About The Position

Wyndham Hotels & Resorts is now seeking a Director, Brand Strategy Engagement to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey. Why Wyndham? By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you! The Role The Director, Brand Strategy & Engagement plays a key role within the North America Operations organization, reporting to the Vice President, Brand Strategy & Engagement. This position supports the translation of enterprise and brand strategies into actionable plans and programs that strengthen brand equity, drive owner engagement, and enhance the guest experience. The Director leads the execution of priority initiatives across the portfolio of brands, ensuring alignment, consistency, and measurable impact. Managing a team of analysts, this role balances strategic thinking with strong execution to deliver outcomes that support franchisee success, guest satisfaction and long-term brand growth.

Requirements

Strategic Execution: Ability to translate brand and business goals into clear, actionable, plans.
Brand Management Expertise: Strong understanding of brand positioning, experience design, and owner value creation.
Analytical & Research Acumen: Ability to synthesize data and insights into recommendations.
Cross-Functional Collaboration: Ability to influence and align stakeholders across functions.
Communication & Presentation: Excellent written, verbal, and visual storytelling skills; comfortable presenting to senior leadership.
Organizational Agility: Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Leadership & People Development: Experience managing teams, setting priorities, and developing talent.
Change Management & Influence: Ability to support alignment and adoption in a matrixed organization.
Bachelor’s degree in Marketing, Strategy, Communications, Business or related field required.
6–10 years of progressive experience in brand strategy, brand management, consulting, or related strategic roles.
2–4 years of people leadership experience, including leading high-visibility, cross-functional initiatives.
Proven ability to translate enterprise strategy into scalable, executable programs across diverse stakeholders.
Advanced proficiency in PowerPoint and Excel; experience with BI/reporting tools such as Tableau and Salesforce required.

Nice To Haves

MBA or Master’s degree in Brand Management, Strategy or Organizational Leadership strongly preferred.
Experience within a franchise or hospitality environment preferred.
Certified Brand Strategist or relevant brand/experience design certification preferred.
Project Management Professional (PMP) or equivalent project management certification preferred.

Responsibilities

Brand Value Proposition Evolution Support the VP and brand leaders in evolving brand purpose, positioning and value proposition for both owners and guests. Execute initiatives that strengthen brand standards, franchisee engagement and guest experience. Partner cross-functionally with Brand, Marketing and Operations to translate strategy into actionable roadmaps and measurable results.
Hotel Engagement Programs & Platforms Ownership of the brand standards management and waiver workflow process in Salesforce and Wyndham Community end-to-end, identifying opportunities to improve tools, processes, and user experience. Support the engagement strategy and adoption of franchisee platforms and programs (e.g., Wyndham Community, Medallia, Housekeeping Week, Best of Awards). Drive franchisee compliance, satisfaction, and adoption through the development & execution of data-driven campaigns, storytelling and cross-functional collaboration. Curate owner success stories, testimonials, and best practices to promote adoption.
Owner, Guest & Competitive Research & Insights Oversee gathering and analysis of owner, guest & competitive insights to inform strategy. Leverage reporting tools & research to create presentations that translate data into clear, actionable insights for leadership and franchisees. Monitor competitive performance to identify opportunities for improvement and growth.
Franchisee Awards, Recognition & Events Lead execution of franchisee recognition and award initiatives, including Wyndham Global Conference, regional meetings, and Best of Awards. Ensure high-quality delivery, compelling storytelling, and alignment with brand goals. Partner with cross-functional teams to support logistics, content, and communications that celebrate franchisee success.
Team Management, Talent Development & Oversight Manage and develop a team of analysts, ensuring clear priorities, balanced workloads, and accountability. Review and ensure quality, accuracy, and timeliness of team deliverables. Foster a collaborative, curious, and continuous improvement mindset.

Benefits

Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 2.692 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.