Director Brand Management Fishing

Johnson Outdoors • Racine, WI

407d

About The Position

The Director of Brand Management at Johnson Outdoors is responsible for developing and executing the brand and marketing strategy for the business unit. This role involves leading cross-functional teams to enhance brand equity, consumer experience, and loyalty through innovative marketing initiatives and strategic product development.

Requirements

• Proven experience in brand management and marketing strategy development.
• Strong leadership skills with experience in managing cross-functional teams.
• Expertise in digital marketing, e-commerce, and social media strategies.
• Ability to analyze market insights and consumer data to inform brand strategy.
• Experience in product marketing, positioning, and pricing.

Nice To Haves

• Experience in the outdoor recreation industry.
• Familiarity with market trends in fishing and outdoor activities.
• Strong communication and interpersonal skills.

Responsibilities

• Partner closely with senior brand leadership to develop brand/marketing strategy.
• Drive team go-to-market execution for brand initiatives.
• Provide direction and leadership for global brand and marketing functions.
• Lead cross-functional teams to execute and evaluate brand initiatives and innovation strategies.
• Develop and drive brand strategy to grow brand equity and identity.
• Lead the innovation process with emphasis on market research and consumer insights.
• Provide leadership over product marketing and communications to support brand development and sales goals.
• Direct consumer/customer and marketing insights/analytics to support brand initiatives.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness programs.
• 401k retirement plan with matching contributions.
• Paid time off and holidays.
• Opportunities for professional development and continued education.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing
• Education Level: No Education Listed