Director Brand Communications

Ornua Co-operative Limited•Evanston, IL

58d•Hybrid

About The Position

We are seeking a dynamic, digitally native Director of Brand Communications to lead the strategic development and execution of our Omni-channel media, communications, and digital transformation initiatives. This leader will bring deep expertise from both agency and CPG environments, with a proven track record of driving brand growth through innovative media strategies, compelling storytelling, and high-impact partnerships.

Requirements

Director level with 15+ years of progressive experience in integrated marketing, with a blend of agency and CPG brand-side roles.
Proven expertise in media strategy, digital marketing, and communications.
Strong understanding of the evolving media landscape, including social, digital, and emerging platforms.
Experience managing large-scale media budgets and agency relationships.
Exceptional leadership, communication, and stakeholder management skills.
Data-driven mindset with a passion for innovation and continuous improvement.
Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.

Responsibilities

Develop and lead the integrated media and communications strategy across paid, owned, earned and shared channels.
Champion a digital-first mindset, driving transformation across platforms and teams.
Translate brand objectives into actionable media and communications[AM1] plans that deliver measurable business results.
Develop a comprehensive approach to audience-based targeting and messaging along the consumer path to purchase
Lead the creative briefing and development of assets to support the delivery of the Kerrygold brand strategy
Oversee the planning, execution, and optimization of omni-channel media investments (TV, digital, social, influencer, programmatic, etc.).
Partner with media agencies to ensure best-in-class planning, buying, and performance tracking.
Leverage data and analytics to continuously optimize media mix and ROI.
Lead the evolution of our digital ecosystem, including performance marketing, content strategy, and emerging platforms.
Build on existing social media success to deepen engagement and drive brand relevance.
Identify and activate new digital tools and technologies to enhance consumer experience.
Lead PR strategy and execution to elevate brand reputation and visibility.
Cultivate and manage strategic partnerships, influencers, and brand ambassadors.
Oversee crisis communications and media relations in collaboration with corporate communications.
Define KPIs and implement robust measurement frameworks to assess campaign effectiveness.
Deliver regular performance reports and insights to senior leadership.
Foster a culture of test-and-learn to drive continuous improvement.
Lead and mentor a high-performing team of media, digital, and communications professionals.
Foster cross-functional collaboration with brand, insights, shopper marketing, and external partners.
Build plans in partnership with a Global brand team of subject matter experts, adopting relevant frameworks and strategic inputs as appropriate.