Brand and Communications Senior Director

Forvis Mazars•Springfield, MO

About The Position

The Brand & Communications Senior Director spearheads the development, evolution, and execution of our brand and communications strategy. This individual is a strong, positive team leader and collaborator. The senior leader is responsible for shaping and amplifying our firm's global narrative, enhancing our market reputation, and ensuring consistent, impactful communication across all internal and external channels and audiences. This is a high-visibility, hands-on leadership role that requires a sophisticated blend of collaboration, strategic vision, creative insight, operational excellence, and ability to deliver results.

Requirements

Bachelor's degree in related field
10+ years of relevant leadership experience in brand management, public relations, corporate communications, or integrated marketing roles

Nice To Haves

Experience within professional services or a B2B environment
In-depth understanding of digital & social media channels, modern brand activation techniques, and sophisticated content strategies
Experience managing and leading the creative development of national advertising campaigns
Demonstrated experience working directly with executive leadership and managing sensitive or high-stakes communications with discretion
Proven track record of strong, positive leadership with demonstrated success in coaching and developing high-performing teams

Responsibilities

Brand Strategy & Stewardship Lead the firm's comprehensive brand strategy, including market positioning & visual identity, to ensure unparalleled clarity, consistency, & differentiation that helps drive revenue growth.
Drive the long-term growth of brand equity through strategic storytelling, sophisticated creative direction, & integrated, multi-channel campaigns.
Oversee brand governance protocols & ensure firmwide adherence to established brand standards across all business functions.
Serve on the Global Brand, Marketing, & Communications Committee to contribute to global brand development, governance, & strategic alignment.
Team & Cross-Functional Leadership Passion to deliver win-win solutions & provide an Unmatched Client Experience® Lead a high-performing brand & communications team of Directors.
Cultivate & maintain strong collaborative partnerships across Marketing, Business Development, HR, Operations, & with National, Regional, & local marketers & Partners/Managing Directors.
Function as a trusted strategic advisor to senior leaders on brand integrity, message discipline, & communications best practices.
Ability to navigate a large, complex, matrixed organization.
Firm Communications & Reputation Management Direct the firm-wide communications strategy, encompassing internal communications, external communications, executive visibility, & thought leadership initiatives.
Manage the development of the firm's core narrative, messaging frameworks, & content strategy.
Oversee the media relations function, including the strategic deployment of press releases, proactive media engagement, & crisis & reputation management.
Executive & Internal Communications Provide strategic communications counsel to Senior Leadership for high-impact presentations, firmwide announcements, & key strategic messaging.
Develop & execute internal communication strategies that fortify organizational culture, enhance employee engagement, & ensure alignment with core business priorities.
Integrated Marketing & Brand Campaign Development Collaborate with marketing leadership to devise & implement integrated brand & communications campaigns that support broader marketing objectives & drive awareness, preference, & business growth.
Ensure seamless alignment between brand campaign initiatives & overarching business & growth strategies.
Content, Creative, & Digital Oversight Lead a team of highly experienced Directors who oversee dedicated teams for communications, content strategy, creative services, & digital channels (including social media, website, SEO/AIO, & email).
Guide the strategic development & execution necessary to monitor brand performance, analyze campaign results, & leverage audience insights to inform & refine strategy.
Expertise in crafting & executing thought leadership strategies to enhance brand reputation & establish industry authority.
Proficient in leveraging AI tools to streamline content creation, generate insights, & boost marketing efficiency.
Passionate about modern MarTech with a focus on integrating AI-driven solutions into branding & communications strategies.
Strong communicator with the ability to simplify complex topics into clear, actionable insights for clients & stakeholders.
Experienced in collaborating with executives & SMEs to create compelling perspectives & activate thought leadership & messaging across channels.