Director, Brand and Solutions Marketing (Commercial)

Allegion•Carmel, IN

1d•Hybrid

About The Position

The Director, Brand and Solutions Marketing, is responsible for leading the overall development, management, and execution of brand and solutions strategies for the given business unit. This role leads a team to understand and action customer/audience needs and drivers, develops go-to-market plans to drive B2B adoption across multiple commercial and institutional channels and segments and develops and manages compelling value proposition stories and content for large portfolios of brands, and leading New Product Development (NPD) commercialization activities to meet business case timeline deliverables. The position closely collaborates with the Channel and Digital Marketing organization, cross functional Business Unit leadership team, and Product Management. At Allegion, we are driven by a bold vision: redefining safety while empowering our employees to thrive. When you join our team, you become part of a culture that values innovation, purpose, and excellence. This role offers the benefits of our dynamic hybrid work model—combining in-person collaboration for meaningful moments with the flexibility of remote work. Since hybrid arrangements can vary based on the needs of the individual, team and business, your talent acquisition partner will provide specific hybrid details about this role. We are committed to fostering a healthy work-life balance and building meaningful connections, ensuring you have the tools, resources, and support needed to excel in any environment. Together, we’ll unlock your potential and create a lasting impact. While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the hybrid schedule as needed at the Company’s discretion. Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

Requirements

Bachelor’s degree in Marketing, Business, Product Management or associated discipline.
10+ years of experience in brand or product management, or product marketing.
Proven business strategy support skills and track record of supporting profitable growth.
Demonstrated experience in areas of strategic planning, marketing, market research, brand positioning or management, brand preference research, promotions/advertising and execution of campaigns.
Proven track record translating market and customer research to business strategy.
Strong understanding of digital marketing channels, tools, and best practices.
Strong collaboration skills and demonstrated ability to work effectively across functions (Product Management, Sales, Channel and Digital Marketing, Program Management, Finance, etc.).
Experience with both product launch (new introduction) and lifecycle management (sustaining/repositioning)
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Ability to communicate effectively at all levels; outstanding written and verbal communication skills.
Ability to handle multiple projects and tasks at once with great efficiency.
Ability to travel up to 20%.

Nice To Haves

Knowledge of and experience in agency management.
Experience with managing or owning a budget (sustaining or project)
Experience with B2B products and categories
Experience with a multi-brand structure supporting good/better/best portfolio positioning
Proven experience in the manufacturing or industrial sector
5+ years in a leadership role
Experience in multi-channel, multi-vertical companies, building products
MBA
Preference given to candidates living in Indianapolis, Indiana or willing to relocate.

Responsibilities

Lead overarching market and channel research strategy and touchpoints, while identifying and coordinating specific research needs for assigned areas/programs.
Drive multi-brand positioning and experience strategy development and evolution in partnership with Product director.
Lead and mentor a team of marketing professionals.
Foster a collaborative and innovative work environment.
Create, lead and drive NPD Commercialization for given categories for flawless launch, meeting business case and program objectives.
Provide leadership and strategy to the cross functional teams to ensure Key dates are met to drive NPD success
Create and execute on annual marketing plans for product and solutions , including tools, assets, web, digital and other growth targets to support and meet overall business objectives
Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC.
Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
Oversee the creation of engaging and relevant content for various platforms, including website, blog, social media, print material, displays and email.
Collaborate with internal teams and external agencies to deliver programmatic marketing strategies that deliver high-quality content that resonates with our target audience.
Track, analyze, and report on key performance metrics to measure the effectiveness of marketing efforts.
Use insights to refine strategies and improve overall performance.
Manage the assigned marketing budget, ensuring effective allocation of resources to achieve marketing objectives.
Partner with business unit leadership as Sales Marketing teams for alignment of goals and priorities.
Evaluate and negotiate with vendors and service providers.
Represent marketing and be an active member of business leadership team
Interface with external agencies (as applicable)

Benefits

Health, dental and vision insurance coverage, helping you “be safe, be healthy”
Unlimited Paid Time Off
A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period
Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses
Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses
Disability Insurance –Short-Term and Long-Term coverage, paid for by Allegion, provides income replacement for illness or injury
Life Insurance – Term life coverage with the option to purchase supplemental coverage
Tuition Reimbursement
Voluntary Wellness Program – Simply complete wellness activities and earn monetary rewards
Employee Discounts through Perks at Work
Community involvement and opportunities to give back so you can “serve others, not yourself”
Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching