Director, B2B and Product Marketing

Rakuten Rewards•San Mateo, CA

About The Position

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind. Learn more at Rakuten.com. Job Summary: We’re looking for a Director of B2B and Product Marketing to lead our go-to-market (GTM) strategy, product positioning, and B2B demand efforts. This role sits at the intersection of Product, Sales, and Marketing—owning how we bring products to market, articulate customer value, enable revenue teams, and drive pipeline growth across target segments. You’ll build and lead high-performing product marketing and B2B marketing programs, translating customer and market insights into compelling narratives, differentiated positioning, and scalable campaigns that accelerate growth.

Requirements

8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology.
Proven experience leading product launches and building positioning/messaging frameworks.
Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales.
Strong strategic thinking with hands-on execution ability; comfortable operating in ambiguity.
Experience managing and developing teams.
Exceptional communication skills—able to translate product capabilities into clear customer value.

Nice To Haves

Experience with PLG motions, enterprise sales, or hybrid GTM models.
ABM experience with measurable outcomes.
Familiarity with pricing/packaging strategy and commercialization.

Responsibilities

Own product positioning, messaging, and differentiated value propositions across our portfolio.
Lead GTM marketing planning for launches and key product initiatives, partnering closely with Product, Sales, Sales Strategy/Enablement and Marketing.
Develop customer segmentation and ICP frameworks; refine personas, use cases, and buyer journeys.
Drive competitive intelligence and market research to inform product strategy, pricing/packaging input, and GTM priorities.
Create and maintain core product marketing assets (pitch decks, one-pagers, solution briefs, case studies, web messaging, demos, FAQs).
Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth, and expansion.
Drive Demand Gen through the development of integrated campaigns across channels (email, paid, organic, webinars/events, partners).
Develop ABM strategy and collaborate with Sales on target account selection, plays, and measurement.
Work with Marketing Ops to define funnel metrics, attribution approach, and reporting that connects programs to revenue outcomes.
Manage and mentor a team (product marketing, B2B marketing).
Establish planning rhythms, launch processes, and clear ownership across stakeholders.
Serve as the voice of the market and customer, ensuring alignment between product strategy and commercial execution.