Director, AWS Startup Marketing , AWS Industry Marketing

Amazon • Seattle, WA

1d

About The Position

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted
cloud platform, offering over 200 fully featured services from data centers
globally. Millions of customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—are using AWS to lower costs,
become more agile, and innovate faster.

We are searching for an experienced, visionary marketing leader to serve as the
Director of AWS's Worldwide Startup Marketing. In this role, you will define and
lead the global marketing strategy for one of AWS's most dynamic and high-growth
customer segments: startups. From pre-seed companies to late-stage unicorns,
startups represent some of the most innovative builders on AWS, and this role is
responsible for ensuring they discover, adopt, and grow with AWS at every stage
of their journey.

As the Director of Startup Marketing, you will build and lead a team of
marketing professionals responsible for driving awareness, engagement, and
adoption of AWS across the global startup ecosystem. You will develop integrated
marketing programs that resonate with founders, technical decision-makers, and
the broader entrepreneurial community—spanning digital experiences, events,
content, and community-building initiatives.

In this role, you will work closely with sales leadership, field marketing,
business development, product marketing, and partner teams to design and execute
marketing strategies that generate quality pipeline, deepen customer
relationships, and accelerate startup growth on AWS. You will also serve as a
key voice for the startup segment internally, influencing how AWS invests in and
shows up for the startup community worldwide.

Requirements

• 15+ years of relevant B2B technology marketing experience, with demonstrated success marketing to startup or developer audiences
• 5+ years of experience working within or marketing to the startup community, with a strong understanding of the venture capital, entrepreneurial, and developer ecosystems
• Proven track record of building and leading high-performing marketing teams that deliver scalable, metrics-driven programs
• Experience designing and executing integrated demand generation programs across digital, events, and content channels
• Strong technical acumen and understanding of cloud computing, open source, containers, serverless, machine learning, or adjacent technologies
• Demonstrated ability to work cross-functionally with sales, business development, product, and partner teams to drive pipeline and revenue outcomes
• Proven success managing complex, multi-faceted global marketing programs from strategy through execution
• Superior written and verbal communication skills, with the ability to translate complex technical concepts for diverse audiences
• Strong analytical skills and business acumen, with experience using data to optimize marketing performance
• Willingness to travel

Nice To Haves

• MBA or advanced degree preferred
• Experience building or scaling startup community programs, accelerator partnerships, or developer marketing initiatives
• Familiarity with emerging disruptive technologies and their relevance to startup builders (e.g., generative AI, cloud-native infrastructure, open source)
• Experience in a global marketing organization, working across worldwide and regional teams
• Outstanding organizational skills and attention to detail
• Passion for the startup ecosystem and entrepreneurship

Responsibilities

• Define and lead a global startup marketing strategy aligned with AWS's sales, business development, and product goals, with a focus on driving awareness, adoption, and revenue growth across the startup lifecycle
• Build, lead, and develop a high-performing team of marketing managers responsible for demand generation, integrated campaigns, digital marketing, events, and community programs
• Develop compelling messaging and content strategies that resonate with founders, technical leaders, and early-stage decision-makers across diverse startup ecosystems globally
• Lead the design and execution of scalable, repeatable global marketing programs with targeted reach across startup segments—from pre-seed to growth-stage companies
• Drive demand generation through integrated campaigns, account-based marketing, digital programs, and tailored startup-focused events that deliver measurable pipeline and revenue outcomes
• Oversee the strategy and evolution of AWS startup community programs and physical/virtual experiences that connect developers and entrepreneurs with AWS expertise and resources
• Identify and cultivate strategic partnerships with venture capital firms, accelerators, incubators, and technology partners to expand AWS's reach and credibility in the startup ecosystem
• Work closely with sales leadership and sales operations to define, track, and optimize joint goals around funnel metrics, pipeline revenue, and customer conversion
• Lead market analysis and voice-of-customer programs to identify growth opportunities, inform go-to-market strategy, and continuously improve program effectiveness
• Continually experiment with new marketing approaches and channels to engage startup customers in innovative, authentic ways
• Track, measure, and report on the performance of marketing programs to sales and marketing leadership, using data to drive iterative optimization
• Manage marketing budget, including allocation, forecasting, and reconciliation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed