Director, Audience Strategy & Enablement-Xumo

Comcast•Irvine, CA

1d•Hybrid

About The Position

Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible. Job Summary We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will act as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This role sits at the intersection of data, ad sales, marketing, product, and revenue strategy. The ideal candidate will have a deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes. Job Description Additional Job Info/Summary: This role serves as the business lead for the Xumo Identity Platform, gathering and representing the needs of multiple senior leaders while driving program leadership. Success requires influencing and aligning senior stakeholders across business units through strong credibility and relationship building. Position is office based in Philadelphia, PA or Irvine, CA- 4 days a week in office/1 day remote

Requirements

Campaign Development
Collaboration
Customer Segmentation Analysis
Data-Driven Decision Making
Revenue Driven
Stakeholder Influence
10 Years +

Responsibilities

Serve as the business lead and organizational owner of the Xumo Identity Platform
Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
Draft and manage requirements and other supporting business documentation
Define and execute the roadmap for leveraging the platform across teams and business units
Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
Track performance and ROI of targeted campaigns
Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
Other duties and responsibilities as assigned
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.