Director, Application Marketing

Infineon Technologies-posted 23 days ago

Full-time • Director

Austin, TX

5,001-10,000 employees

Computer and Electronic Product Manufacturing

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#WeAreIn for jobs that impact everyone's life. Bridging needs with innovation - where customer challenges become our next big idea. As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building longlasting partnerships that thrive on success.

Develop and execute marketing strategies in collaboration with system engineers to drive awareness, adoption, and revenue growth for Connected HMI solutions and associated applications
Present application and system reviews to the executive team, providing insights and recommendations on market trends, customer needs, and business opportunities to inform strategic decision-making
Collaborate with cross-functional teams, including product marketing/management, R&D and sales, to develop and launch new Connected HMI system solutions
Conduct market research and analysis to identify trends, opportunities, and challenges in the Connected HMI market
Build and maintain relationships with key customers, partners, and industry influencers to drive business growth and thought leadership
Develop and deliver marketing content, including solution launches, product collateral, trade show appearances, and social media campaigns, to help position our team as thought leaders in the industry
Analyze market data and customer feedback to inform product development and marketing strategies
Track industry trends and developments, including emerging technologies and competitor activity, to stay ahead of competition
Travel domestically and internationally to our global sites and key customers worldwide, including but not limited to North America, Europe, and Asia (accommodations for travel needs can be arranged where possible)

10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions
A deep understanding of the IoT, Edge AI, and wireless connectivity industries, including the latest trends, technologies, and applications
Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth
Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
Proven ability to increase awareness, adoption, and revenue growth for technology solutions, with a focus on IoT, Edge AI, and wireless connectivity
Creative problem-solver with a system-oriented approach to marketing solutions
Strategic thinker with comprehensive market understanding and planning skills
Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions to diverse audiences
A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience

Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus
Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage
MBA is preferred

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