Director, Application Marketing

Infineon Technologies • Austin, TX

80d

About The Position

#WeAreIn for jobs that impact everyone's life. Bridging needs with innovation - where customer challenges become our next big idea. As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building longlasting partnerships that thrive on success.

Requirements

• 10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions
• A deep understanding of the IoT, Edge AI, and wireless connectivity industries, including the latest trends, technologies, and applications
• Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
• Proven ability to increase awareness, adoption, and revenue growth for technology solutions, with a focus on IoT, Edge AI, and wireless connectivity
• Creative problem-solver with a system-oriented approach to marketing solutions
• Strategic thinker with comprehensive market understanding and planning skills
• Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions to diverse audiences
• A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience

Nice To Haves

• Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus
• Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage
• MBA is preferred

Responsibilities

• Develop and execute marketing strategies in collaboration with system engineers to drive awareness, adoption, and revenue growth for Connected HMI solutions and associated applications
• Present application and system reviews to the executive team, providing insights and recommendations on market trends, customer needs, and business opportunities to inform strategic decision-making
• Collaborate with cross-functional teams, including product marketing/management, R&D and sales, to develop and launch new Connected HMI system solutions
• Conduct market research and analysis to identify trends, opportunities, and challenges in the Connected HMI market
• Build and maintain relationships with key customers, partners, and industry influencers to drive business growth and thought leadership
• Develop and deliver marketing content, including solution launches, product collateral, trade show appearances, and social media campaigns, to help position our team as thought leaders in the industry
• Analyze market data and customer feedback to inform product development and marketing strategies
• Track industry trends and developments, including emerging technologies and competitor activity, to stay ahead of competition
• Travel domestically and internationally to our global sites and key customers worldwide, including but not limited to North America, Europe, and Asia (accommodations for travel needs can be arranged where possible)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 5,001-10,000 employees