Director, Annual Fund

UNITED STATES SOCCER FEDERATION 1•Atlanta, GA

About The Position

The U.S. Soccer Federation exists to serve soccer and ignite a national passion for the game, believing it to be a force for good that can transform lives. They work closely with Federation partners and members to inspire, support, and guide every level of the game, from grassroots to National Teams, aiming to bring soccer into every home and community across America. U.S. Soccer is currently experiencing significant growth and is seeking dynamic servant leaders who demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style to build bold teams and deliver globally significant results. Reporting to the Vice President, Strategic Philanthropy, the Director, Annual Fund is the strategic leader responsible for developing, implementing, and driving a comprehensive, multi-channel annual giving program. This program aims to secure unrestricted support from donors giving under $10,000. The role involves designing and executing data-informed strategies utilizing direct mail, digital, social, and peer-to-peer channels to expand the organization’s philanthropic support base and strengthen donor engagement. The Director will be a strategic thinker and exceptional collaborator, working cross-departmentally with colleagues across Advancement, Marketing & Communications, and other teams to align messaging, integrate campaigns, and deliver compelling donor communications that inspire giving and deepen loyalty.

Requirements

Bachelor’s degree or higher in related field required
7-10 years of experience in nonprofit fundraising with proven experience developing and executing large-scale, multi-channel annual giving strategies that drive measurable revenue and donor growth, including digital fundraising experience and acumen
Excellent project management, communication, and collaboration skills; ability to lead cross-functional initiatives.
Strong background in donor segmentation, campaign analytics, and CRM database management
Exceptional writing and storytelling skills tailored for donor audiences
Strategic thinker with a deep understanding of donor motivations and fundraising lifecycles
Extraordinary collaborator and culture-builder
General knowledge of soccer
Capable of working in fast-paced and demanding environments
Must be able to connect “micro” details to the “macro” vision and mission
Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)

Nice To Haves

Salesforce experience preferred

Responsibilities

Develop and lead a comprehensive annual fund strategy focused on donor acquisition, retention, and unrestricted revenue growth.
Establish multi-year plans and annual goals aligned with the organization’s fundraising priorities.
Plan, implement, and evaluate integrated, multi-channel fundraising campaigns across direct mail, email, digital, social media, and peer-to-peer platforms.
Partner with the Marketing & Communications team to develop creative content and messaging that drive donor engagement and align with brand standards.
Hire and manage relationships with external vendors, consultants, and creative partners supporting annual fund activities.
Collaborate with the Stewardship and Mid-Level and Major Gifts teams to identify and cultivate donors for increased engagement and giving.
Establish and track key performance indicators, analyzing data to measure results and inform strategic decisions.
Stay informed on trends and best practices in annual giving and emerging fundraising trends to ensure continued growth and innovation.
Promote a culture of philanthropy across federation staff, stakeholders, and entire organization
Support overall goals of the Advancement team
Other duties as assigned